Facebook announces the end of Lasso and Hobbi - TikTok and Pinterest clones this month

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Ngày cập nhật gần nhất: 1/5/2026

Facebook has confirmed the shutdown of two lesser-known social media apps - Lasso, a clone of TikTok, and Hobbi, a Pinterest copycat, on July 10th. Following this, the company will focus more on supporting the Reels feature on Instagram.

Facebook is shutting down its two under-the-radar apps, essentially mimics of well-known concepts in the market. Although Lasso appears to be more famous than Hobbi, it still didn't generate much buzz, which is why Facebook has decided to 'pull the plug' on them to promote Reels, a feature similar to TikTok on Instagram.

Facebook discontinues Lasso and Hobbi - TikTok and Pinterest replicas this month

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In late 2018, Facebook unleashed Lasso to compete with the Chinese-originated video-sharing social platform, TikTok. This short-video sharing app supported both iOS and Android platforms, allowing users to record videos up to 15 seconds long, add music, and share them with others. Lasso targeted users in the US and some Latin American countries, never expanding beyond these regions. Another experimental app by Facebook, Hobbi, also fades into obscurity.

Introduced earlier this year, Hobbi was touted as a video and photo-sharing app to catalog users' projects and personal interests. While it bears similarities to Pinterest, according to the company, it was 'crafted' to help users categorize projects into themed collections.

'There's no social networking aspect to the app other than the ability to create standout videos to share with friends after completing your project. In that sense, Hobbi is more like an organizer and editor than a new social media platform.'

When will Facebook sunset Lasso and Hobbi?

Facebook has confirmed both Lasso and Hobbi will cease operations on 10/7/2020. Lasso was the more popular of the two apps. This might explain why Facebook will focus on its successor, a feature on Instagram called Reels.

Released late last year in Brazil, Reels made its debut in Germany and France, with the company planning to roll out this feature more extensively in the near future.

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Frequently Asked Questions

What were the main reasons for Facebook shutting down Lasso and Hobbi?

Facebook decided to shut down Lasso and Hobbi primarily due to their inability to generate significant user engagement and buzz. Lasso, although more popular than Hobbi, failed to compete effectively with TikTok. By discontinuing these apps, Facebook aims to concentrate on enhancing the Reels feature on Instagram, which aligns more closely with current user trends and preferences.

When exactly did Facebook officially shut down its Lasso and Hobbi apps?

Facebook officially ceased operations for both Lasso and Hobbi on July 10, 2020. This decision was part of a broader strategy to streamline its offerings and focus on more successful features like Instagram Reels, which has shown greater potential in attracting and retaining users.

How did Lasso and Hobbi differ from other popular social media platforms?

Lasso was designed as a short-video sharing app similar to TikTok, allowing users to create videos of up to 15 seconds. In contrast, Hobbi was positioned as an organizer for users' projects, functioning more like a personal catalog rather than a traditional social media platform, lacking significant networking features.

What impact does the shutdown of Lasso and Hobbi have on Instagram's Reels feature?

The shutdown of Lasso and Hobbi allows Facebook to redirect resources and focus on improving Instagram's Reels feature. This shift is expected to enhance user experience on Instagram, making it a more competitive platform for video content, especially against TikTok.

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