By swiping the camera within the main Facebook app, you can create GIFs within 2 seconds and post GIFs to Facebook, Stories, or send them to your friends. Previously, Facebook had long resisted animated GIFs, but in 2015, they began embedding GIFs into Facebook, making it easier for users to post GIFs on Facebook via mobile.
Facebook adds numerous top-notch photo filters, aiding in GIF production.
In addition to supporting GIF creation, Facebook now allows users to initiate live streaming directly from the camera screen. Facebook also brings colorful statuses posted on the camera to make Facebook live streaming more engaging, although these statuses are unrelated to images or videos, and allows users to add photos to share on any social network they desire.
This move by Facebook clearly aims to encourage users to use the Stories feature.
Facebook enriches its selection with a variety of high-quality photo effects, supporting GIF creation.
These features are primarily integrated within Instagram, added to support the use of Stories (initially this feature was separated from Snapchat). Instagram app already has the Boomerangs feature, allowing the creation of looping videos, and this app has been enhanced with live video towards the end of last year.
All these changes, Facebook's addition of numerous high-quality photo effects, and support for GIF creation seem to be aimed at encouraging users to use Facebook Stories similar to on Instagram. Clearly, Instagram has several advantages and conditions.
