Facebook halts plans to integrate ads into WhatsApp

Facebook has long had plans to integrate ads into WhatsApp, but these plans have been temporarily suspended without clear reasons. Nevertheless, Facebook still intends to implement ad insertion into WhatsApp at some point in the future.

In 2018, WhatsApp announced its intention to incorporate ads into the Status tab within the app as a new revenue stream. Prior to its acquisition by Facebook, the service actually charged

$0.99 per year for usage, but this model was swiftly discarded by the social media giant. However, given WhatsApp's reputation as a privacy-focused service, the notion of displaying ads seemed incongruous to many users.

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If you're one of those users, this might be some welcome news for you, at least for now. According to a report by the Wall Street Journal (via The Verge), the team working on implementing ads for WhatsApp has paused their efforts for several months now, and whatever progress they've made has since been erased from the app.

The report notes that there are still intentions to introduce ads into the app at some point, but the exact timing remains unclear, and the precise reasons for the delay are also unknown.

Users aren't the only ones dissatisfied with Facebook's direction for WhatsApp. Both co-founders, Brian Acton and Jan Koum, left the company in 2017 and 2018, respectively. Specifically, a report suggests that Koum departed due to Facebook's intention to weaken encryption for advertising purposes. Since then, Facebook has often emphasized privacy, indicating that the company may be exploring better ways to monetize the service.

https://Mytour.vn/facebook-halts-plans-to-integrate-ads-into-whatsapp-26290n.aspx
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