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Facebook aims to avoid users having to pay extra for mobile data packages just to continue watching videos on the app. That's why Facebook is testing Instant Video feature, storing videos on mobile devices for later viewing.
This feature downloads and stores videos from Facebook onto users' phones when connected to Wi-Fi so they can watch them later, even without Wi-Fi connection, without needing to reconnect and view using mobile data. Users will see lightning bolt icons on pre-downloaded videos.
Facebook is experimenting with Instant Video feature, allowing users to store videos on their phones for later viewing.
Instant Video feature is similar to Instant Article, quickly loading website content when shared on Facebook, faster than mobile web pages. Because videos load slower than web pages, publishers may consider joining to ensure maximum viewing of their videos.
This feature also benefits Facebook's new Watch tab, allowing caching of memory cache of a movie or video so users can watch them where there's weak connectivity or when they want to use data to watch longer videos.
According to TechCrunch, Instant Video feature is currently being tested on a small percentage of Facebook users for Android.
Previously, Facebook has attempted to adjust its service to align with data packages, bandwidth, and data plans by reorganizing the News Feed to prioritize low-file-size content, with videos being paused or played slowly if the user's connection is slow.
Videos also generate revenue from ads similar to television commercials that brands are accustomed to using. This subtly helps users become accustomed to watching free videos, and it's a way for users to easily accept watching video ads.
Facebook is experimenting with Instant Video feature, allowing users to store videos on their phones for later viewing.
Additionally, Facebook is also beginning to test the feature of displaying colorful fonts on comments and allowing video creators, publishers to insert video ads into their clips, and share revenue, where ad creators will receive 55%. Instant Video may also include these ads.
By experimenting with Instant Video on Android devices, Facebook is laying the foundation for both Android and iPhone devices. Coupled with innovative approaches and the widespread popularity of the app, Facebook could surpass YouTube, Snapchat, Twitter, and other competing platforms in the future.
