It took 5 years for Fire Emblem Heroes to achieve this milestone, surpassing all other titles in the Fire Emblem series.
Debuting in 2017, Fire Emblem Heroes, or FEH, was one of Nintendo's first forays into the mobile platform. Despite being an experimental release, the role-playing simulation game has been hailed as Nintendo's most successful product in recent years.

According to Sensor Tower, a specialized analytics platform, the SRPG role-playing game has hit the $1 billion mark (approximately 23.8 trillion VND). This figure is remarkably impressive, far exceeding other Japanese giants like Super Mario Run or Animal Crossing: Pocket Camp, which only achieved about a quarter of FEH's total revenue.
In fact, the total revenue of the three mobile platform games starring the plumber Mario, is not even half of what the game developed by Intelligent Systems has earned.

Explaining the success of Fire Emblem Heroes, many players believe that the game has maintained the essence of the RPG-strategy genre but has been appropriately streamlined for the mobile platform. Continuous releases of new updates keep players feeling fresh and ready to invest money to obtain new characters.

At the beginning of 2021, this game introduced the 'FEH Pass' feature, offering numerous benefits to paying players. Despite facing fierce opposition initially, this feature seems to have gained widespread acceptance among players. Evidence of this is the increasing revenue of FEH, with just the first quarter of 2022 bringing in $29 million (674 billion VND).
Explaining why Fire Emblem Heroes is considered Nintendo's cash cow isn't difficult, especially after experiencing the game firsthand. Over 5 years, Nintendo has consistently innovated and invested in its flagship title as a means of long-term consolidation and growth. Despite being a free-to-play game, its value and quality are truly immense.

For enthusiasts of the RPG genre, overlooking Nintendo's game would be a significant missed opportunity. For those who haven't tried it yet, download Fire Emblem Heroes for free from the App Store to experience what a true role-playing simulation game is all about.
