Fixing Common Facebook Ad Errors

There are various reasons why your ads may not be approved and displayed to your target audience on Facebook. Refer to Mytour's article below to understand the causes as well as ways to fix common Facebook ad errors.

Fixing Common Facebook Ad Errors

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I. Resolving Facebook Ad Campaign Level Issues

There are 2 main reasons causing Facebook ad campaign level errors and issues, including:
 

1. Exceeding Campaign Budget

You may not be aware that Facebook will stop displaying ads if you have exceeded the allocated budget for the campaign.

Solution: To fix this error, first select the campaign you want to allocate additional budget to (or the campaign with the error), then find and click Edit. To reset or change the budget for the campaign, under Campaign spending limit, remove the current spending limit or add additional budget to the campaign.

2. Optimizing Campaign Budget

To utilize this feature, you need to ensure all ad sets have been distributed. If any ad sets remain undistributed, Facebook cannot allocate budget to those ad sets. This is because the platform's algorithm is designed to allocate budget to high-quality ad sets in your campaign.

Solution: This is also one of the common Facebook ad running errors. To fix this error, ensure that your ad sets have been distributed properly.
 

II. Fixing Facebook Ad Set Level Errors

Below are some common Facebook ad errors at the ad set level:
 

1. Narrow Targeting Audience

If you target a narrow audience, for example, targeting customers who have made a purchase in the past 3 days, it also means you are 'narrowing down' the campaign's target audience.

In this case:

- Solution 1: Adjust the targeting audience for the Ad Set to exclude overlapping audiences.

- Solution 2: Target audience through Reach Campaign. This way, your ads will be shown to all the selected audiences.

2. Audience Overlap

If audiences between Ad Sets overlap, it means you are essentially 'competing' with yourself rather than competitors. Typically, Facebook's algorithm will prioritize high-quality ad sets for display.

Solution: Ensure your target audiences do not overlap by using Facebook's Audience Overlap Tool. Go to the Audiences tab, select the audiences you suspect overlap, then in the Actions section, find and click Show audience overlap.

3. Low Bidding or Budget

Every ad you bid on can be displayed on Facebook. If your bidding price is 'low', your ad cannot compete with your competitors' ads.

Solution: The only solution in this case is to try increasing your bidding price or changing your bidding strategy.
 

4. Discriminatory Targeting

A small note when running Facebook ads, you need to adhere to the platform's non-discrimination policy when targeting or excluding specific audience groups based on race, ethnicity, marital status, etc. If targeting discriminatory groups, your ads will be rejected or distributed within a narrow scope.

Solution: Remove targets flagged as discriminatory and comply with Facebook's non-discrimination policy.
 

III. Fixing Facebook Ad Level Errors

1. Ads Containing More Than 20% Text

While Facebook DOES NOT require advertisers to adhere to the 20% text rule for each ad. However, if an ad 'exceeds' 20% text, it will affect the ad's visibility to the target audience you're aiming for.

Solution: Use the In review filter to find ads affected by this policy. Then, use Facebook's Image Text Check tool to check and ensure ads do not contain more than 20% text.
 

2. Low Relevance Score

Relevance Score indicates the suitability of your ad to the target audience. A higher relevance score means lower costs to reach the target audience.

Conversely, a low Relevance Score (coupled with high negative feedback) means you'll incur higher costs and even lower ad distribution.

Solution: First, reconsider whether your target audience is accurate. If everything is fine, the next step is to create a copy or update the ad to be more appealing (if the ad has been running for a period of time).
 

3. Low Customer Satisfaction Score

Customer Satisfaction Score is assigned and designated for all Facebook pages running ads, with rating scale ranging from 0 - 5. Lower scores will affect your ad distribution performance along with costs.

Solution: Improve the score to be able to distribute your ads to the target audience.

So this article from Mytour just guided you through some ways to fix common Facebook ad errors. Hopefully, this article has provided you with useful information. If you have any further questions or need additional tips like Effective Facebook Advertising Tips, readers can leave their comments below the article.