In a dynamic collaboration, Free Fire and BTS join forces to inspire the younger generation to express their individuality through style, music, and fashion taste!
Free Fire is set to roll out a series of activities bridging the real world and the gaming realm with the iconic BTS through the collaborative project - Gen FF, also known as Generation Free Fire. Starting March 23, players will immerse themselves in Gen FF, both in-game and beyond, featuring the 'Free Fire x BTS Show,' a fresh in-game interface, the Free Fire x BTS collection, and special behind-the-scenes moments.
For Free Fire, Gen FF represents the generation of players who have grown alongside the game: those contributors who shaped Free Fire into the global mobile gaming phenomenon it is today. The collaboration with BTS as brand ambassadors will encourage Free Fire players to showcase their personality and express their uniqueness both in-game and in real life.
Discover what the BTS members have to say about this collaboration here. They personally crafted actions imbued with the distinctive BTS touch, including 7 unique outfits and many surprises for the players.
Exclusive collaboration program - 'Free Fire x BTS Show'
The 'Gen FF' project brings the 'Free Fire x BTS Show' to fans as the opening act for this collaborative event. 'Free Fire x BTS Show' is a 2-episode program in this collaboration, where all 7 members of BTS engage in a series of activities and discussions revolving around the Gen FF theme throughout the program!
'Free Fire x BTS Show' will feature games, activities, and lots of laughter!
Invitation to Join Gen FF (FF Generation)
With BTS leading the games, players are invited to participate in the virtual stage with BTS to 'Be The Star' - become the star they aspire to be. In addition to in-game items and the new waiting music hall, players can also experience exclusive Free Fire x BTS costumes and actions designed by the BTS members themselves.
The eye-catching colors of the costumes and items in the collection reflect the standout style and personality of the 7 members. When hand-designing with great skill, BTS discussed and decided what message they wanted to convey through these personal designs. All of this is featured in the 'Free Fire x BTS Show' program.
SUGA shares about his design in the 'Free Fire x BTS Show'
And thousands of other surprises are waiting
The most observant players will find hidden paintings & images of BTS in unexpected locations as they navigate the maps from March 23 - explore the battlegrounds and discover special locations in the game while actively participating in battles! Global fans will also be delighted to witness and own the exclusive Free Fire x BTS collection introduced in stages throughout the project starting from March 24.
Free Fire battlegrounds will feature boards with the Free Fire x BTS logo to promote the global collaboration project
Stay tuned for the latest information on the global collaboration project between Free Fire and BTS on the Facebook, Instagram and YouTube channels of Garena Free Fire Vietnam.
Download Free Fire now on Apple iOS App and Google Play store to experience it early!
About Garena
Garena stands as a global leader in developing and publishing online games. According to App Annie, Free Fire - a survival shooter for mobile devices developed by Garena - was the most downloaded mobile game worldwide in 2019, 2020, and 2021.
Driven by passionate gamers who deeply understand player needs, Garena exclusively licenses and publishes popular titles from global partners such as Arena of Valor, Call of Duty: Mobile, and League of Legends in selected markets worldwide. Garena masters social and entertainment experiences through games, fostering community engagement and interaction. It also organizes top-tier esports competitions and hosts some of the world's largest esports events.
As part of Sea Group (NYSE: SE), a leading global consumer internet company, Garena joins forces with other core businesses like Shopee in e-commerce and SeaMoney in digital financial services. Sea's mission is to enhance consumer and small business lives through technology.
For any inquiries, please contact: [email protected] (Hoàng Minh Trí).