Buzz
The Galaxy A51 shines as a brilliant success at the beginning of 2020
Formidable barriers in terms of brand and reputation
Samsung reigns as the smartphone king globally, a truth asserted for over 8 years. In 2019, according to Counterpoint's statistics, Samsung sold a staggering 296.5 million smartphones, leaving the second spot, held by Huawei with nearly 60 million units, far behind. Compared to trailing Chinese competitors like OPPO, vivo, and Xiaomi, this gap widens even further, reaching almost 200 million devices.
Not just the world's largest smartphone manufacturer, in 2019, Samsung continued to secure its position in the top 10 of Interbrand's 'Most Valuable Global Brands of 2019' with a brand value reaching $61.1 billion USD. This marks the eighth consecutive year Samsung made it to this ranking, with the brand value tripling in just 10 years.
Brand advantage, a presence in a multitude of premium experience centers, reputable warranty and exchange services over the years form hurdles that Samsung's competitors find hard to overcome. Ultimately, smartphone buyers still seek peace of mind, rather than worrying about their device breaking anytime. The millions of Galaxy J/A models sold every year are a clear testament to the product durability that Samsung commits to. Additionally, market reports indicate that Galaxy J and A users have a product usage lifespan of up to 3.4 years, showcasing a highly loyal user group.
Samsung has created an insurmountable lead in terms of sales volume compared to its rivals.
Robust Investment and Technological Mastery
No smartphone manufacturer invests more in research and development than Samsung. Last year, Samsung allocated a whopping $16.6 billion for new technology research and development, surpassing its direct Chinese competitors by 10 times. The 5MP macro camera is a result of that immensely valuable investment. This also marks the distinctive feature in macro photography on the Galaxy A51/Galaxy A71 compared to competitors. Samsung uses a dedicated macro lens, combined with intelligent auxiliary software (auto focus), to produce genuine and artistic macro shots. In contrast, their competitors often resort to software simulations or utilize wide-angle cameras for close-up shots, leading to suboptimal user experiences and somewhat compromising image quality.
Investing tens of billions of dollars each year, only Samsung can create 'top-notch' macro-shooting smartphones like these.
It's understandable if Samsung's competitors are financially challenged. In 2019, Samsung achieved a revenue of $206 billion, nearly doubling the second-ranked competitor, Huawei ($122 billion), according to Statista's statistics. Other smartphone manufacturers simply cannot afford to 'splurge' like them.
Pioneering Effects
In the smartphone world, being the frontrunner is immensely crucial. Consumers will only remember the brands that first brought about change. The Galaxy A51/Galaxy A71 turned the trend of close-up macro photography into a genuine phenomenon for the younger generation. Products that follow are thus unlikely to create a similar impact. Even if they manage to do so, these products will once again bring people's minds back to the Galaxy A51.
The aforementioned obstacles will undoubtedly hinder those striving to surpass Samsung in creating a 'higher-quality than Galaxy A51' product within the same price range. Relying solely on replicating existing features to attract buyers, while the price difference is negligible, such products are unlikely to make a significant impact at this moment.
(According to Vnreview.vn)
