Galaxy A54 deserves to be Samsung's flagship mid-range in 2023

With most smartphone manufacturers having flagship mid-range smartphones dominating sales and revenue in major markets, Samsung's Galaxy A series consistently tops the charts.

Is Galaxy A54 deserving of being Samsung's flagship mid-range this year? Let's explore with 24h Technology!

What exactly constitutes a flagship mid-range?

Each company typically has its own flagship mid-range product or a couple, although they don't explicitly announce them. However, based on marketing campaigns and commercial promotions, we can speculate on what each company's flagship mid-range might be.

Flagship mid-range devices are usually a single product or a group of two or three within a product line that has established a certain position in the market. Examples include OPPO's Reno series, Samsung's Galaxy A series, or Xiaomi's Redmi Note series.

Flagship products are usually those with the highest specifications in the product line, possessing distinctive features and the highest competitiveness. Sometimes, they are also the models with the highest performance/price ratio, ensuring to satisfy the 'performance-hungry' needs of users.

Samsung is no exception. It's very easy to identify the company's flagship mid-range products in Vietnam, particularly through the company's marketing and sales promotion efforts. And it can be seen that the Galaxy A54 is indeed Samsung's flagship mid-range in 2023, through the following points:

Fresh Galaxy-inspired Design

Why does the exterior matter so much? Yes, that's exactly it. Design is the first thing that impresses users, even before they touch and experience the smartphone devices.

Galaxy A54 embodies the design influence originally seen on the Galaxy S23 series launched earlier this year. Both the front and back panels are completely flat, fitting snugly into the gently curved frame, giving the Galaxy A54 a more premium appearance. Additionally, Samsung has used Gorilla Glass 5 for the back of the Galaxy A54.

The glass back and individual camera cluster, protected by shiny metal edges, will be the most eye-catching feature on the Galaxy A54, representing what Samsung wants users to recognize: that the Galaxy A54 has been truly refined, made more beautiful, and more impressive.

During the introduction of the Galaxy A54 and Galaxy A34 duo in Vietnam, Samsung also referred to this new back design as Galaxy Gen, which will be the dominant design of Galaxy smartphones in 2023, aiming to enhance brand recognition.

On the front side, to differentiate from the premium Galaxy S series, Samsung has equipped the Galaxy A54 with a balanced bezel on the top, left, and right edges, and thicker at the bottom edge. It's hard to demand more than four thin and balanced edges like the flagship Galaxy S23 5G and Galaxy S23 Plus, at a price point only half as much.

Nevertheless, looking at the design and materials, it's not hard to recognize that Samsung is paying more attention to the Galaxy A54 than its sibling, the Galaxy A34. Or does the Galaxy A54 have a design worthy of being Samsung's flagship mid-range this year?

Significant Hardware Upgrades

Not only the design, but the internal hardware of the Galaxy A54 has also been significantly upgraded, commensurate with its position as the top smartphone in the current Galaxy A lineup, especially considering that in 2023, Samsung skipped the A7x series.

• About the camera

Samsung has always excelled in camera capabilities in the mid-range to budget segments, so continuing to upgrade the camera on the Galaxy A54 is essential. This year, the camera system on the Galaxy A54 has been streamlined to 3 lenses instead of 4 like its predecessor. Quality over quantity.

The most powerful upgrade must be the 50 MP main lens, although the resolution has been reduced, the new internal changes truly enhance the quality of the new camera. From sensor size to optical image stabilization and video stabilization, all have been improved, approaching the level of the Galaxy S.

Furthermore, the Exynos 1380 with significantly improved ISP processing capability also contributes to improving the image quality on the Galaxy A54. The image quality on the Galaxy A54 cannot yet rival discounted flagship models, but within its segment, it's hard to find better representatives.

• About the specifications

Samsung has always aimed to balance product factors, not leaning too heavily towards powerful hardware or high specifications. Not to mention, the Galaxy A series has a tradition of using in-house Exynos chips, so the performance on the device is at a good level but may not exceed expectations.

The Exynos 1380 chip has also seen many upgrades in terms of process and processing speed compared to its predecessor, the 1280. At the launch event, Samsung also talked a lot about upgrading the gaming experience for popular titles like Arena of Valor,...

Paired with 8GB of RAM and 128GB (also available in 256GB), overall, the Galaxy A54 still meets the essential needs of users smoothly. Moreover, with One UI continually improving in terms of transition effects, users also feel the device is 'smoother'.

• Entertainment, audiovisual

The display remains a Super AMOLED panel, with a 120Hz refresh rate, although there's a slight change in aspect ratio and size, from 6.5 inches at 20:9 ratio to 6.4 inches at 19.5:9. It may seem like a reduction, but in reality, the screen area isn't significantly reduced, and the shorter screen makes handling slightly easier.

Another screen upgrade is the brightness of the panel on the Galaxy A54, which is now 1000 nits compared to the predecessor's 800 nits. This is a significant upgrade as users can now use the phone in brightly lit environments.

The dual speakers on the Galaxy A54 have also been fine-tuned to provide a more balanced volume both on top and bottom, enhancing the user experience. Moreover, in terms of haptic feedback, the Galaxy A54 is the first Galaxy A smartphone to feature the new X-axis vibration motor found in flagship devices.

With these hardware upgrades, can it be proven that the Galaxy A54 is indeed Samsung's mid-range flagship in 2023? Samsung continues to deliver, with the Galaxy A54 in particular, and the Galaxy A series in general, being formidable weapons against competitors.

Extended Support Like Flagships

The attention given to software support and long-term upgrades for flagship devices is understandable, given their higher price points and user expectations.

However, Samsung has unified its software ecosystem with One UI, ensuring that not only flagships but also mid-range products receive similar feature updates. Specifically, with the launch of the Galaxy A54 and Galaxy A34, Samsung has brought One UI 5.1 to their mid-range devices, the latest version available.

Going further, the Galaxy A54 and A34 will receive a 4-year software update policy and a 5-year security patch policy, the highest update policies in the current smartphone market, on par with the Galaxy S or Galaxy Z series. This even surpasses flagship offerings from other Android manufacturers.

Wrap-Up

Recapping the new 'Galaxy Gen' design, significant hardware upgrades, and long-term software policies, it's evident that the Galaxy A54 stands as Samsung's mid-range flagship for this year.

Do you believe the Galaxy A54 deserves to be Samsung's mid-range flagship in 2023? Share your thoughts below!

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