Google is experimenting with advertising on YouTube Shorts

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Ngày cập nhật gần nhất: 1/5/2026

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Youtube Shorts will soon feature advertisements

According to Bloomberg, Google is testing advertising on YouTube Shorts, the company's short-form video platform. Philipp Schindler, Google's Chief Business Officer, stated that initial ads include app installations and other promotional programs.

Google's decision to run ads on Shorts comes at a time when YouTube announced a 14% growth in advertising revenue, lower than analysts' expectations.

Youtube Shorts will soon feature advertisements

The company attributes the lower-than-expected revenue growth to a decrease in direct response advertising, such as app installation campaigns. Meanwhile, YouTube Shorts has surpassed 30 billion daily views, quadrupling compared to last year.

Monetizing on Youtube Shorts is somewhat complex, differing significantly from monetizing on Youtube. To understand better, you can refer to the guide here.

https://Mytour.vn/google-experiments-with-advertising-on-youtube-shorts-30278n.aspx
YouTube Shorts debuted in the Indian market in 2020, then expanded to other markets like the United States a year later. Since its launch, Google has made several changes to its short-form video platform to enhance user experience. Now, the company will focus on monetization.

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