The Google Play Store serves as the platform for distributing apps and games for Google's Android operating system. According to App Annie's report this summer, mobile games constitute about 33% of total app installations and contribute to 74% of the overall revenue on the store.
So, it's no surprise that Google is 'prioritizing' changes for the Game category on the platform. Recently, they introduced a new landing page specifically for game developers, featuring a range of guides, tools, and other resources. Last year, the company also launched Instant Apps - a technology allowing users to experience games without installation, letting Android users try out games before making a purchase.
Google Play Store has been redesigned to facilitate easier game exploration.
In addition to the app and game categories, the Play Store now includes new categories for movies and books. The navigation bar will be displayed at the bottom of phone screens and on the left on tablet and Chrome OS devices.
Overall, the new Material interface of the Google Play Store app is much simpler and more intuitive. Google has announced plans to implement further changes and updates for the app store in the future, making it easier for users to search and install top-rated games and apps.
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