Hanoi's Draught Beer - A Single Product Embracing 4 Different Customer Segments

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Content

1. The Value of Hanoi's Draught Beer in the Hearts of Hanoians

2. Varieties of Hanoi's Draft Beer and 4 Customer Segments Explored

2.1. Hanoi's Draft Beer 500ml – Ideal for the Adventurous Segment

2.2. Hanoi's Draft Beer 1 liter – Suitable for the Family Segment

2.3. Hanoi's Draft Beer keg 2 liters – Excellent Choice for Small Parties

2.4. Hanoi's Draft Beer keg bombs 30 liters and 50 liters – Top Choice for Bars and Crowds

Fragrant, delicious, refreshing, and affordable - these are the fantastic values that Hanoi's draught beer brings to the people of Hanoi and international friends. To extend the reach of this product, Habeco has transformed the traditional sidewalk draught beer into various forms: 500ml cans, 1-liter bottles, 2-liter stainless steel kegs, and 30-50 liter keg bombs.

*Disclaimer: Alcohol products like beer are intended for individuals over 18 years old and are not suitable for pregnant women.

1. The Value of Hanoi's Draught Beer in the Hearts of Hanoians

Hanoi's draught beer first emerged in the 1960s after the debut of the first Truc Bach beer in mid-August 1958. It's a familiar product for the people of Northern Vietnam, crafted with French brewing technology and yeast strains by Vietnamese artisans. When talking about Hanoi's draught beer, memories of olden days in roadside stalls come to mind - memories of its delightful aroma, freshness, and affordability, often enjoyed with local delicacies like bun dau mam tom, stir-fried beef tripe, pho, and bun cha.

Today, Hanoi's draught beer has become an integral part of Hanoi's sidewalk culture, known to many international friends. Amidst the country's transformations, Hanoi's draught beer products still retain their traditional secrets and flavors. Carefully selected ingredients such as barley malt and hops sourced from the best places worldwide, combined with 8 brewing stages and traditional fermentation methods, result in a product that maintains its timeless appeal. With recent innovations, Hanoi's draught beer now offers a diverse range of packaging designs, catering to the varied needs of different customer segments, ensuring a fulfilling experience for all.

2. Varieties of Hanoi's Draft Beer and 4 Customer Segments Explored

Customer segments represent groups of customers with shared interests, age, living areas, occupations, income levels, shopping habits, or product usage contexts. Instead of the old sidewalk draft beer cups, served in individual glass cups, suitable for leisurely enjoyment, now, with the same Hanoi's draft beer product, you can experience it in various styles in 4 common contexts such as:

2.1. Hanoi's Draft Beer 500ml – Ideal for the Adventurous Segment

Hanoi's Draft Beer 500ml is a beer model introduced by Habeco to the market for the first time in 2020. It then gained prominence around the Lunar New Year period in 2021. It has since become a popular choice for beer enthusiasts to enjoy at home.

With its tall aluminum can design, large capacity of 500ml, this Hanoi beer product fits comfortably in the hand, meeting the needs of 2 beer units, so it can be shared between 2 people or equivalent to 1 person drinking 2 cans at a time. Its compact design, convenient for carrying, makes it a preferred choice for the adventurous segment, who enjoy traveling and carrying Hanoi draft beer to enjoy or quench their thirst along the way.

Suitable for modern, dynamic lifestyles, inclined towards exploration and experiencing the flavors of life. Made from main ingredients including: Malt, water, rice, Houblon hops, sugar, the product has an alcohol content of 4.1% and a shelf life of 3 months from the production date.

Currently, the retail price of Hanoi's Draft Beer 500ml is 15,000 VND/can of 500ml and 360,000 VND/case of 24 cans of 500ml.

2.2. Hanoi's Draft Beer 1 liter – Suitable for the Family Segment

This is a cheaper fresh beer type than aluminum cans and is suitable for family use. Accordingly, the draft beer product will be packaged in plastic bottles with a capacity of 1 liter, which can be used for 2-4 people, corresponding to 1-2 units of beer per drinking session.

Additionally, Hanoi's Draft Beer 1 liter only has an alcohol content of 4%, giving a cooler, lighter, and fresher drinking experience with less fizz compared to drinking from cans. The product's shelf life is 30 days from the production date.

The price of Hanoi's Draft Beer 1 liter currently available at supermarkets is 25,000 VND/bottle and 150,000 VND/pack of 6 bottles.

2.3. Hanoi's Draft Beer keg 2 liters – Excellent Choice for Small Parties

During gatherings, family reunions, and gatherings of friends, with about 6-8 people who want to enjoy the taste of fresh, rich beer as in bars, Hanoi's Draft Beer keg 2 liters will be an excellent choice. Being designed to be stored in stainless steel kegs, the beer quality stays fresh longer compared to plastic bottles or aluminum cans. With its small design capacity, it's quite easy to transport or pour at the table.

Although it has a higher alcohol content than the 1-liter and 500ml aluminum can types (the alcohol content of Hanoi's Draft Beer keg 2 liters is approximately 4.3%), its shelf life is relatively short, only about 15 days from the production date.

Currently, the price of Hanoi's Draft Beer keg 2 liters ranges from 100,000 VND to 120,000 VND/keg. Due to its relatively short shelf life, it is not widely available in supermarkets. You can visit beer bars and Hanoi beer distribution outlets directly to purchase or place orders online through the store's/ distributor's website.

2.4. Hanoi's Draft Beer keg bombs 30 liters and 50 liters – Top Choice for Bars and Crowds

Before the introduction of 500ml aluminum cans, 1-liter plastic bottles, and 2-liter stainless steel kegs, Hanoi's Draft Beer keg bombs 30 liters and 50 liters were already popular packaging formats for the product. These products are often transported by trucks to distribution points such as bars and distributors. Depending on the demand and consumption at each point of sale, small quantities of beer bombs, ranging from a few dozen to a few hundred bombs per day, are delivered.

Not only popular in bars, but places with large crowds needing fresh beer such as weddings, gatherings of over 30 people, also commonly order 1-3 keg bombs. Similar to the 2-liter keg type, Hanoi's Draft Beer keg bombs 30-50 liters need to be consumed within a relatively short time, approximately 72 hours, with an alcohol content of about 4%, so they are not widely available for online purchase. To buy, users can directly contact bar systems/ distributors to place orders in advance. The price of each keg bomb of Hanoi's Draft Beer currently ranges from 800,000 VND to 900,000 VND/bomb keg depending on the timing, location of sale, and capacity.

As a Vietnamese, especially born and raised in Hanoi, there is hardly anyone who hasn't heard of or tried Hanoi's draft beer. Instead of having to visit Tạ Hiện street or roadside stalls to enjoy a glass of draft beer, now, no matter where you are in Vietnam, whenever you crave the nostalgic flavor and want to share a bit of national culture with those around you, you can easily purchase and experience the various types of Hanoi's draft beer products quickly and freshly.

Frequently Asked Questions

What makes Hanoi's draught beer a popular choice among locals and tourists?

Hanoi's draught beer is cherished for its fragrant aroma, refreshing taste, and affordability. Its rich history, stemming from French brewing techniques and local craftsmanship, makes it a nostalgic experience for many. Coupled with delicious local delicacies, it captures the essence of Hanoi's vibrant sidewalk culture, appealing to both locals and international visitors.

How did Hanoi's draught beer evolve since its introduction in the 1960s?

Since its debut in the 1960s with Truc Bach beer, Hanoi's draught beer has undergone significant transformations. Initially enjoyed at roadside stalls, it now comes in various packaging, including cans and kegs. Despite these changes, it has preserved its traditional brewing methods and flavors, adapting to modern consumer needs while retaining its classic charm.

What are the different packaging options available for Hanoi's draught beer?

Hanoi's draught beer is available in several packaging options, including 500ml cans, 1-liter plastic bottles, 2-liter stainless steel kegs, and larger keg bombs of 30-50 liters. Each format caters to different customer segments and occasions, from personal consumption to gatherings, ensuring that there's an option suitable for every beer enthusiast's preference.

What is the recommended alcohol content for Hanoi's draught beer varieties?

Hanoi's draught beer varieties have different alcohol content levels. The 500ml cans contain 4.1%, the 1-liter bottles hold 4%, and the 2-liter kegs have approximately 4.3%. The larger keg bombs typically feature around 4% alcohol as well, ensuring a refreshing experience while catering to various drinking preferences across different occasions.

How can I purchase Hanoi's draught beer for my next gathering or event?

To purchase Hanoi's draught beer for gatherings, you can visit local supermarkets or beer distribution outlets for smaller packages like cans and bottles. For larger formats like kegs and keg bombs, it’s best to contact bars or distributors directly, as these items require pre-ordering and have limited shelf lives, especially when not consumed quickly.

Are there any age restrictions on purchasing Hanoi's draught beer?

Yes, there are age restrictions on purchasing Hanoi's draught beer. It is intended for individuals over 18 years old, and it is not recommended for pregnant women. This regulation is in place to promote responsible drinking and ensure that alcoholic beverages are consumed only by those of legal age.

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