Pricing of the Sony 4K 55 inch XR-55X90L smart TV
On Sony's website, the Sony 4K 55 inch XR-55X90L smart TV is priced at 29,900,000 VNĐ. However, according to Mytour's data compiled from retailers nationwide, this Google TV is currently available for as low as 22,500,000 VNĐ.
This price range falls within the premium segment in the current market, suitable for high-end 55-inch TV needs in living rooms.

Assessment of the pros and cons of the Sony 4K 55 inch XR-55X90L smart TV
1. Advantages of Sony 4K 55 inch XR-55X90L smart TV
The Sony XR-55X90L is a standout smart TV from Sony – a brand hailing from the land of cherry blossoms. Here are the prominent strengths of this product:
- Sharp 4K imagery:
With 4K resolution, the Sony XR-55X90L smart TV delivers incredibly sharp and detailed images to users. Every detail on the screen of this 55-inch TV is reproduced clearly, providing an excellent movie-watching and gaming experience. Additionally, high contrast and brightness enhance the vividness and brightness of the images.
- Advanced imaging technology
This Sony 4K TV is equipped with various cutting-edge imaging technologies such as XR Cognitive, XR Contrast Booster 10, and XR Triluminos Pro, including:
– XR Cognitive technology enhances image quality by enhancing depth in each frame.
– XR Contrast Booster 10 technology increases image detail and eliminates detail loss in dark and glare areas.
– XR Triluminos Pro technology provides a wider color gamut, reproducing natural shades and details even in dark images.

- Immersive surround sound
Sony places special emphasis on the surround sound reproduction capability of the 55-inch Sony XR-55X90L TV. That's why the company has integrated a combination of surround sound technologies including Dolby Atmos, DTS Digital Surround, 3D surround sound enhancement, and S-Force Front Surround
They work together and help the sound emitted from this 55-inch Sony smart TV to spread to every position in the room, ensuring that viewers wherever they sit will have a surround sound experience.

- Intelligent Google TV operating system
The Google TV operating system used on the Sony XR-55X90L TV has the advantage of a simple, user-friendly interface. The search bar and app store are organized logically, making it easy to search and explore.
This Sony Google TV also allows users to explore YouTube through convenient voice search. Additionally, this version also supports AirPlay 2 and Chromecast, enabling easy TV control and content sharing from mobile devices.
Drawbacks of Sony 4K 55 inch XR-55X90L smart TV
Although the Sony XR-55X90L is an impressive smart TV, it also has some drawbacks to consider:
- Limited viewing angles: While the images on the Sony XR-55X90L TV are sharp and vibrant, its viewing angles are limited. At inclined angles, image colors may be slightly distorted, which is a common drawback of LED TV models. Therefore, users should experience it at the primary viewing angle for the best viewing experience.
- The TV does not come with a wall mount, only a stand, so users who need to wall-mount the TV will have to spend money to buy a wall mount priced at around 350,000 VND.
Conclusion: Is it worth buying the Sony 4k 55 inch XR-55X90L smart TV?
Despite a few minor drawbacks, the Sony 4K 55 inch XR-55X90L smart TV remains a worthwhile purchase in 2023.
The TV stands out with vibrant, sharp image quality, coupled with immersive surround sound and integration of various smart technologies, the Sony 4K 55 inch XR-55X90L smart TV can effectively meet users' entertainment needs.
Moreover, with its stylish design, the 2023 Sony TV will bring users a high-end device to elevate their living room.
