A raffle is a type of competition where participants buy tickets for opportunities to win a prize. The prize is typically determined by a random 'raffle drawing,' where the winning ticket is randomly selected from the pool of tickets. Raffle contests are subject to regulation by local governments, with laws varying from state to state.
Guidelines
Preparing for the Raffle
Verify with local government regulatory agencies to ensure your organization can legally host a raffle. Some states may prohibit raffles altogether, while others impose restrictions on the number of raffles non-profit organizations can conduct annually and the types of prizes permitted. Familiarize yourself with your state's raffle laws or seek legal advice for clarity.
- Avoid prizes that may pose legal issues. Prizes exceeding $600 could attract IRS scrutiny. Additionally, steer clear of tightly regulated items like alcohol, tobacco, and firearms.
Establish rules for your raffle. Setting clear rules helps minimize legal risks in case of contest disputes. Properly defined rules can reduce liability.
- Include relevant state law references in your raffle regulations. For instance: 'This raffle operates under [your state]'s regulations as outlined in [state law reference].'
- Present rules in straightforward language. For example: 'Entrants purchase tickets placed into a container and drawn randomly.' Use common sense in drafting your rules.
- Clarify the organization's discretion in awarding prizes. For example, if a prize remains unclaimed, another ticket may be drawn.
- Specify whether entrants must be present during the drawing.
Select a prize. Raffles guarantee at least one winner a prize determined by the drawing. Prizes may include multiple items or different prize tiers (first, second, third, etc.) based on the draw order.
- Solicit prize donations from local businesses, which can benefit from tax deductions. Approach mall store managers for potential prizes to save on costs.
- Gift cards from popular stores are excellent prizes, allowing winners to select their preferred items from the store.
Produce tickets. Raffle tickets require specific information, regardless of the event or organization:
- Utilize a word processor to print raffle tickets.
- Include organization/event details on one side (the stub side): organization name, address, phone number; prize list; event name; drawing date and website.
- On the reverse side, provide sections for participants to fill out their details: name, address, phone number, and email address.
- Consider state regulations for numbering tickets, as some states mandate numbered tickets.
Conducting the Raffle
Sell tickets. After purchasers provide their contact information, tear the ticket in half, retaining the portion with contact details and giving the participant the stub containing raffle drawing information. Various methods are available for distributing raffle tickets:
- Door-to-door. Organization members or volunteers can go door-to-door to invite participation.
- Online. Promoting the raffle online offers broad outreach but requires compliance with state regulations on internet raffle marketing.
- Retail locations. Local shops and boutiques, especially prize donors, may allow flyers on windows or doors.
- Print advertisements. Inexpensive ads in local newspapers or lifestyle magazines effectively engage the community.
- Booths. Set up booths at local stores, art shows, carnivals, or festivals to attract participants.
- Fundraising events. Sell raffle tickets at the event where the drawing will take place.
Conduct a raffle drawing. Typically held at the end of the fundraising event, draw from the pool of tickets without looking and announce the winner's name or the winning number.
- Secure the ticket box to prevent cheating attempts, as some may try to manipulate nonprofit raffles.
- Ensure fairness by mixing up the tickets to avoid bias toward early or late entries.
Notify absent winners of their raffle prizes. Deliver prizes to winners who were not present to claim them, using the contact information provided on the raffle ticket.
- Refer to local laws for guidelines on contacting winners and the timeframe for claiming prizes. Typically, contact winners via phone and certified letter, specifying the claim deadline.
- Establish clear time limits for prize claims in communications with winners, which may vary based on prize value and must be stated in the rules.
- Clarify whether winners must be present in person to claim their prizes, if applicable.
Tips
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Consider offering various prize tiers, such as a grand prize for the first ticket drawn and smaller prizes for subsequent draws.
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Local businesses often donate goods and services as prizes for charity raffle contests.
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For organizations hosting regular raffles, investing in raffle ticket software may be more economical than purchasing or printing tickets.
Warnings
- Check your state's regulations as not all states permit raffles. Ensure compliance with legal requirements.