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Posting on both Facebook and Instagram can enhance reach and engagement. Save marketing time by sharing Facebook posts on Instagram simultaneously.
1. How to Automatically Share Facebook Posts on Instagram?
The feature to cross-post from IG to FB has been around for a while. However, posting in reverse from Facebook to Instagram is a relatively new feature, favored by many.
Requirements to Utilize This Feature:
- You must have a business Instagram account (instructions provided below).
- Your Instagram account must be connected to the page you manage on Facebook.
- Turn off Instagram two-factor authentication. For security reasons, Instagram doesn't allow cross-posting if this authentication type is enabled.
2. Switch to a Business Instagram Account
By default, your Instagram account is personal. To connect with Facebook and use the cross-posting feature, you need to switch to a business account.
Step 1: Access Instagram on your computer, log in to your account.
Step 2: Click on your small profile picture at the top right corner, select Settings.
Step 3: Click on Switch to Professional Account in the left column.
Step 5: On the following screens, simply read and understand the features of the business account, as well as select the category you're participating in.
Step 6: For business public information, you can either fill in or select Don't use my contact info. Depending on your privacy preferences.
3. Link Your Facebook and Instagram
Step 1: Open the Facebook page you manage (on your computer), select Settings from the left menu.
Step 2: Choose the Instagram option from the left menu as well.
Step 3: Click the Connect Account button in green.
Step 4: You can choose whether to link Instagram messages to your inbox on the page or not. Click Continue.
Step 5: Log in to your business Instagram account. Your Instagram account will then be automatically linked to Facebook.
4. Posting from Facebook to Instagram
To post from Facebook to Instagram simultaneously, you need to use Meta's Business Suite toolkit. This is Meta's professional business management toolkit. If you've been managing a Facebook page for a long time, you'll definitely need it.
Step 1: Click on this link to create a new post on your page through Business Suite.
Step 2: Under the Post to option, click the arrow icon to expand, then check both Facebook and Instagram boxes.
Step 3: Below, create your post as usual with text, hashtags, etc. But the crucial thing is you must add an image (or video) to be able to post on Instagram.
Click Add Photo or Add Video in the Media section to add a photo or video.
Step 4: The right-hand frame shows a preview of your post.
When you're ready to post, click Post at the bottom of the screen.
So, you've just posted a fresh article on both Facebook page and Instagram account. Do you find the cross-posting feature from Facebook to Instagram useful?
