
Samsung's The Sero is a 43-inch 4K display that can automatically rotate horizontally, perfectly adapting to the displayed content.
1. Experience the innovation of a 4K TV with an automatic rotating screen
The Sero by Samsung is a 43-inch 4K display that dynamically rotates horizontally, perfectly suiting the displayed content.

The Sero features a vertically oriented 43-inch screen, ideal for projecting content from mobile devices, accessing social media, and automatically rotating horizontally.
Positioned vertically, The Sero resembles an enlarged smartphone. It comes with a large base, anti-tilt support to be placed on the floor instead of wall-mounted or on a shelf. When viewing content, the TV will automatically rotate from portrait to landscape for optimal viewing. The vertically oriented screen enhances the interface of livestream applications and social media on mobile. The rotation mechanism operates automatically within 4-5 seconds.
Seamless connectivity with Samsung smartphones is a breeze on The Sero. Simply touch your phone to the TV's edge, and the NFC signal gets recognized, automatically initiating the connection process.
The Sero utilizes QLED technology for its display panel, achieving a 100% DCI-P3 color gamut. Brightness and contrast adjust automatically based on ambient lighting conditions. Integrated into the base below the screen is a powerful 4.1 speaker system with 60 Watts of output, three times the power of regular TV speakers.
Running on the Tizen OS 2020, the operating system features Bixby virtual assistant, Google Assistant, Vietnamese voice recognition, and Google's AirPlay connectivity along with Smart Things for smart home integration.

Serif boasts a classic design with a thick frame, drawing inspiration from the letter I.
In addition to The Sero, Samsung introduces the new art-inspired TV series to Vietnam - The Serif. Available in 43 and 55-inch sizes, the larger version is priced at 27.4 million VND. Compared to The Frame art series, The Serif has a thicker screen border and a more classic design, offering the option of wall-mounting or placing it on a stand.
