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Domestic tourism is on the verge of reaching 100 million visits
The Tourism Development Institute (TDI) reports that, as of the first 11 months of 2022, the total number of domestic tourists reached 96.3 million, significantly higher than the entire year of 2019 – before the pandemic. Total revenue from domestic tourists is estimated at 456.7 trillion VND, equivalent to 70% compared to the same period in 2019.
While domestic tourism is recovering rapidly, surpassing expectations, the recovery of international tourism remains slow. As of the first 11 months of 2022, there were over 2.95 million international visitors to Vietnam, still far from the target of 5 million set by the tourism industry at the beginning of the year.
Additionally, Vietnam's tourism sector continues to record many positive signs. Notably, at the WTM London 2022 International Tourism Fair, Vietnam's tourism promotion showcased the distinctive image of Vietnamese tourism; The program 'Vietnam: Travel to Love!' won the Second Prize – National Foreign Information Award VIII; Introduction of the first Email system promoting Vietnamese tourism.
Regarding digital transformation activities, following Official Letter No. 1818/TCDL-TTTTDL dated November 4, 2022, from the Tourism Development Institute (TDI) to the local tourism management departments on coordinating the implementation of digital transformation in tourism activities, many localities have actively connected and coordinated with the Tourism Information Center (TIC) to organize training programs on tourism digital transformation in the area. Examples include Hanoi, Nghe An, Hai Phong, Muong La (Son La)…
In December 2022, the Tourism Information Center, in collaboration with relevant partners, will launch the 'Viet Card' project under the 'National Card' program.
Furthermore, Vietnam's tourism sector received numerous awards at the 2022 World Travel Awards by the World Tourism Organization (UNWTO) with 16 world-class awards and 48 leading awards in Asia.
The international recognition and indices reflect the concerted efforts of Vietnam's entire tourism sector, guided by both central and local authorities. It involves the active participation of businesses, investors, communities, and localities, all aspiring to elevate Vietnam's position on the global tourism map.
The recovery and development of the tourism industry contribute significantly to the economic recovery post-pandemic. It aids in preserving and promoting cultural heritage values, natural resources, and creates employment opportunities, enhancing people's livelihoods.
However, the tourism sector still grapples with various limitations, its growth not commensurate with its potential, strengths, and societal expectations. The most conspicuous manifestation is the sluggish revival of international arrivals to Vietnam, falling short of the set targets.
Personnel shortages persist
One of the primary reasons for the lingering issues is the ongoing shortage and inadequacy of tourism personnel, failing to meet the demands of the tourism sector post-pandemic. Particularly after the pandemic, a significant portion of high-quality personnel has left the industry, transitioning to other professions, resulting in a substantial shortage in both quality and quantity.
Recently, at a workshop themed 'The Challenge in Training High-Quality Tourism Human Resources towards Sustainable Tourism Development,' experts emphasized the role of high-quality tourism human resource training in the recovery and breakthrough of tourism, enhancing Vietnam's competitiveness regionally and globally.
For example, Associate Professor Phan Thi Hong Xuan, Director of the ASEAN Human Resource Research and Training Center at the University of Social Sciences and Humanities, asserted that 'we need to quickly innovate training methods to create broader career opportunities for Vietnamese students in the new situation.'
Agreeing, Mr. Nguyen Anh Tuan, Director of the Tourism Development Research Institute (TCDL), also emphasized that promoting the training of high-quality tourism human resources to meet the demands of the new situation is one of the crucial factors contributing to making Vietnam's tourism industry a spearhead economic sector as outlined by the Party's objectives.
This is also reflected in the Tourism Development Strategy until 2030, which identifies human resource development solutions. For instance, developing tourism human resources in a rational structure, ensuring quantity, quality, balance in the profession structure and training levels, meeting competitiveness and integration requirements; having policies to encourage and promote comprehensive labor market and human resource development, enhancing the quality of tourism workforce in state management, enterprise management, and tourism skills, focusing on training high-level management and skilled workers;…
However, considering the difficulties, experts unanimously agree on the phenomena of a shortage of highly skilled personnel, labor imbalances, and training methods failing to meet practical needs… These issues have been raised for many years, but there have yet to be comprehensive solutions. This reality requires the Vietnamese tourism industry to continue seeking and implementing more fundamental solutions in the future, enhancing the quality of tourism labor substantially, ensuring the supply of human resources for the tourism market in terms of quality and quantity.
Source: https://baophapluat.vn/nam-2022-du-lich-noi-dia-vuot-moc-ky-vong-post461630.html
