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Japanese people are renowned for their meticulousness in all aspects, especially when it comes to health-related products like washing machines. Therefore, homemakers in the Land of the Rising Sun always prioritize top domestic brands like Panasonic.
1. Insight: How Japanese Women Choose Washing Machines
Japanese people are renowned for their meticulousness in all aspects, especially when it comes to health-related products like washing machines. Therefore, homemakers in the Land of the Rising Sun always prioritize top domestic brands like Panasonic.
A survey from Euromonitor reveals that Panasonic is the leading washing machine brand in Japan with the highest market share in 2017. These are the criteria that Japanese women consider when choosing washing machines.
Just Enough is Sufficient
Japanese people always carefully consider economic ability, family size to choose a washing machine with suitable functions and prices.
Currently, there are two popular types of washing machines on the market: top-load and front-load washing machines. The biggest advantage of top-load washing machines is their low cost, while front-load washing machines, which came later with many superior improvements, are more expensive. Trusted washing machine brands like Panasonic offer a range of products from basic to high-end for customers to choose according to their budget.
In addition, a washing machine with a capacity of about 7 kg is completely sufficient to meet the needs of a family with only 1-2 members. On the other hand, families with 4 members should choose products with a washing capacity from 8 to 10 kg. For families with children, washing machines need to have a larger than normal capacity and a good motor power to meet high washing frequencies.
Not afraid to invest initially
Being a resource-poor country, Japanese people are extremely thrifty. However, it must be thriftiness that brings long-term efficiency.
A good washing machine will be a valuable assistant for every household, and the lifespan of washing machines usually lasts for many years, so Japanese people do not hesitate to invest in a high-performance washing machine. Therefore, over the past decade, most households in Japan have favored front-load washing machines thanks to the superior features of the product.
Specifically, while top-loading washing machines typically have spin speeds below 800 revolutions per minute, the spin speed of front-loading machines can reach up to 1,200 revolutions per minute, creating a notable difference in deep cleaning effectiveness and clothes drying capability of front-loading machines. Moreover, the front-loading machine's centrifugal spinning structure ensures better clothes agitation, preventing tight twisting, thereby reducing damage, wrinkles, and tears. Additionally, the water consumption level is extremely minimal.
For instance, Panasonic's front-loading washing machines can save up to 52% water and 73% electricity (*). According to Euromonitor's survey, this is the leading front-loading washing machine brand in Japan in terms of market share in 2017. Thus, in the long run, while front-loading washing machines may have a higher price tag than top-loading ones, they offer better clothes protection and help save water and electricity for families, justifying the product's cost.
Features suitable for every member of the family.
Japanese people value household convenience and are highly concerned about the practicality of integrated technologies. For families with young children, the number one concern is the ability to eliminate bacteria to prevent the spread of germs to babies. Panasonic offers a bacteria-killing wash mode using hot water at 60°C/90°C, eliminating 99.99% of bacteria and allergens, while also preventing unpleasant odors (**).
For households sensitive to noise, Panasonic also integrates an Inverter feature to operate the washing drum smoothly, ensuring quiet and stable machine operation, minimizing noise to the maximum extent.
Minimalism meets sophistication.
Minimalist style is a new trend in interior design today, and it is also a design style favored by the Japanese. A prime example is Panasonic's leading washing machines in the market, always featuring elegant colors and sophisticated designs, almost like a 'décor' for the home interior.
The modern, state-of-the-art washing machines in Vietnam today from Panasonic also operate with efficiency comparable to domestic market products. Vietnamese housewives can refer to Japanese washing machine selection tips to choose reliable helpers for their families, ensuring not only clean clothes but also eliminating bacteria.
