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Market Trends and Advertising Strategies in the Gaming Industry for the Year 2022
In 2021, the Mobile Gaming sector witnessed a staggering growth, particularly influenced by the COVID pandemic starting from 2020. Amidst this scenario, companies like Applovin, Chartboost, and iResearch have also provided insights into the advertising trends of mobile gaming for 2022 (we'll share these at the end of this article).
You can also refer to the white paper on the mobile gaming industry in 2021 recently published by SocialPeta. In 2021, with nearly 65 thousand mobile game advertisers, North America continued to lead with a total of over 42 thousand advertisers, marking an 18.72% growth compared to the previous year.
With the increasing numbers in statistics, competition in the global mobile marketing arena is becoming fiercer. Thus, as a market data analysis tool serving the mobile gaming industry for over a decade, SocialPeta will unveil everything you want to know to gain an edge in the market in this report: Mobile Game Advertising Statistics for 2021, trends and innovative strategies, and predictions for the new year to ensure you make the best decisions.
Evaluating the Mobile Game Advertising Market in 2021
Market Advertising Statistics
# The year 2021 witnessed a significant decline in the number of game advertisers compared to 2020. Clearly, SocialPeta noted a 5% growth in game advertisers in 2021 compared to the 44% growth in 2020.
# The average duration of an advertising campaign is 32.5 days, an 87.9% increase from 2021. The reason is that advertising data shows that traditional ads are still more prevalent in the market.
