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PayPal and Instagram have recently announced a collaborative effort to enhance the connection between businesses and their customers on Instagram. This collaboration results in Instagram Checkout, powered by PayPal, allowing users to shop directly on Instagram without leaving the app. Additionally, users can utilize the same payment method without re-entering their information.
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Instagram is planning to roll out Checkout for U.S. customers in the upcoming weeks, providing users the opportunity to shop products from brands such as Adidas, Anastasia Beverly Hills, Balmain, Burberry, ColourPop, Dior, Huda Beauty, H&M, KKW Beauty, Kylie Cosmetics, MAC Cosmetics, Michael Kors, NARS, Nike, NYX Cosmetics, Oscar de la Renta, Outdoor Voices, Ouai Hair, Prada, Revolve, Uniqlo, Warby Parker, and Zara.
In a blog post, Instagram mentions that Checkout accepts various payment methods, including Visa, Mastercard, American Express, Discover, and of course, PayPal accounts. Learn how to create a PayPal account here.
In addition to checking order status, estimated delivery dates, and order codes directly within Instagram, the app also allows buyers to cancel orders, initiate returns, or request additional information.
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If you want to sell your products through Checkout, users will have to wait for some more time. The service is currently in the close beta testing phase for selected brands and will soon be widely available to users. If you don't have an Instagram account yet, quickly sign up and create your own Instagram account.
