Instagram continues its quest to discover the optimal method of concealing post likes.

Buzz

Social media behemoth Instagram has been experimenting with hiding post like counts for almost two years. The company, however, has kept its plans for this feature and insights from the prolonged trial under wraps. Presently, the company is striving to find the best way to hide likes, introducing new options.

In the latest trial, reminiscent of previous instances, Instagram is rolling out the feature to a select user group, granting users the choice to decide what suits them best. Users can now choose to hide like counts from their own posts

(followers won't see them) or hide likes on others' posts (completely removing likes from the data feed). Additionally, users will have the option to keep likes appearing as usual.

Originally, the idea behind hiding like counts aimed to alleviate the anxiety and awkwardness surrounding social media posting. This is because individuals often feel stressed about whether their posts will receive enough likes to be deemed 'popular' or not. This issue particularly affects Instagram's younger users, who are more concerned about others' opinions to the extent that they would delete posts not receiving 'enough' likes.

Furthermore, removing likes helps diminish the 'crowd effect,' making people value what's popular rather than merely following trends. However, during the trial, not everyone agreed that removing likes is a necessary change to improve the Instagram platform. Some expressed the desire to still see like counts to keep track of what's trending and popular.

Instagram has not clarified whether they intend to make the option to hide likes a permanent feature, despite their CEOs frequently discussing efforts to 'reduce pressure' on the app, especially for younger users. The latest update coincides with Instagram's development of a new app version for children under 13. For those interested, you can update through this link:

Furthermore, Facebook is currently conducting a similar trial in Australia with no plans for broader implementation. In a statement, a Facebook spokesperson mentioned that the company 'will draw lessons from the experiment and will soon share more details.'

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Frequently Asked Questions

What options are available for hiding likes on Instagram posts?

Users can choose to hide like counts from their own posts, making them invisible to followers, or hide likes on others' posts completely. Alternatively, they can keep likes visible as usual.

How does hiding like counts on Instagram aim to benefit users?

Hiding like counts is intended to alleviate anxiety surrounding social media posting, especially for younger users who may feel pressured to receive a certain number of likes to validate their posts.

What trial is Facebook conducting related to hiding likes?

Facebook is conducting a trial in Australia to experiment with hiding like counts, but there are currently no plans for broader implementation beyond this testing phase.