Instagram enhances the shopping experience on the Explorer discovery page

Buzz

Ngày cập nhật gần nhất: 15/4/2026

Seemingly the second-largest social media platform globally, just after Facebook, Instagram is delving deeper into the shopping arena. It is creating opportunities for users to shop anytime, anywhere. As reported by Engadget, Instagram has recently added a new shopping tab on the Explorer discovery page.

Instagram Shopping is gradually being rolled out, though not yet available in Vietnam. Instagram users in select countries worldwide are expected to experience this shopping channel in the upcoming weeks.

Instagram introduces an innovative shopping tab on the Explorer discovery page

To download and install Instagram on your device, visit this link.

Download Instagram for Android [here].
Download Instagram for iOS [here].

Users can anticipate additional shopping features within Instagram Stories (refer to how to use Instagram Stories [here]). The directional feature is also currently being rolled out globally and will be available for businesses in 46 different countries. Users are encouraged to regularly follow brands on Instagram for a deeper insight into their favorite products and to stay informed about new, relevant products.

Users can use Instagram on computers, phones, and tablets. Through computers, using Instagram on a web browser provides a larger image-viewing experience, and the process of downloading and uploading images is faster compared to doing so on a phone.

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Frequently Asked Questions

How is Instagram enhancing the shopping experience for users worldwide?

Instagram is enhancing the shopping experience by introducing a new shopping tab on the Explorer discovery page, allowing users to discover and shop products seamlessly. This feature is gradually rolling out globally, although it's not yet available in all regions.

What are the benefits of following brands on Instagram for shopping?

Following brands on Instagram provides users with insights into their favorite products and keeps them informed about new offerings. This engagement helps shoppers discover relevant items and stay updated on sales or promotions directly from the brands.

Can users access Instagram's shopping features on various devices?

Yes, users can access Instagram's shopping features on computers, phones, and tablets. This versatility allows for a better browsing experience, especially with larger images and quicker uploads when using a web browser.

When can users expect Instagram shopping features to be available in Vietnam?

Currently, Instagram shopping features are being rolled out globally, but they are not yet available in Vietnam. Users in select countries can expect these features to arrive in the upcoming weeks, enhancing their shopping experience.

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