Instagram's gradient logo, introduced for the first time in 2016, has now been upgraded with vibrant colors to evoke a bright and dynamic feel. The company notes that this update is made to 'signal moments of exploration.'
Instagram breathes new life into its brand by altering font styles, colors, and the logo
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Alongside the updated logo, Instagram introduces a new font, Instagram Sans. This font will be used across the brand and various media formats like advertising campaigns, as well as prominently featured in the app, allowing creators to share in Stories and Reels. Instagram Sans is not only available in English but also applied to global languages.
In addition to these updates, Instagram has made some significant changes this month, including enhancing DM features, expanding product tagging for users in the United States, and introducing fundraising in Reels.