Buzz
Lix laundry detergent finds itself in a similar predicament. Back in 2000, Lix entered into a collaboration with Unilever, accounting for a substantial 70% of Lix's total revenue. This strategic move became the sole lifeline for the company, navigating through the economic prowess of multinational conglomerates. Choosing the path of subcontracting was Lix's survival strategy. In addition to Unilever, Lix also undertakes subcontracting for major retailers such as Co.opMart, Lotte, Big C…
Not stopping there, Lix managed to generate 30% of its revenue by exporting liquid detergents and laundry powder under private labels for distributors. At that time, Lix exported to numerous markets, including Japan, Taiwan, Singapore, South Korea, South Africa, bringing in over 15 million USD annually.
Finding the path to rebranding
After an extended period of subcontracting, Lix endeavored to develop its own brand. They opted for a gradual reduction in subcontracting while concurrently increasing the production of their own products. By 2011, Lix successfully reduced subcontracted output to 34%. The company invested in liquid detergent as it proved to be a high-profit and rapidly growing product.
Through their dedication and efforts, Lix now boasts over 100 distributors and 35,000 retail outlets. Lix products have penetrated major supermarkets and grocery stores nationwide. Currently, Lix holds the second position in the Vietnamese detergent market, trailing only Unilever. As for liquid detergent products, they rank third, following Unilever and Mỹ Hảo.
It's evident that this brand is gaining the trust of homemakers due to the quality and safety of its products. The prices of Lix laundry powder, fabric softener, dishwashing liquid, and more are reasonable and competitive. So, is Lix laundry detergent good? Let's explore further through the following reviews.
2. Evaluating the effectiveness of Lix laundry detergent
2.1. Choosing between Concentrated or Fragrance-based Lix detergent
Lix Concentrated Laundry Detergent
The first product in Lix's liquid laundry detergent lineup is the concentrated variant. This formula is twice as concentrated as regular products, penetrating deep into fabric fibers to eliminate every stain. This concentrated detergent leaves a lingering floral fragrance on clothes. Available in various sizes: the largest with a weight of 4kg, followed by 3.8kg, 2kg, and the smallest at 1kg.
LIX AloeVera Laundry Detergent
This type of laundry detergent employs cutting-edge technology in its production. It effectively removes the toughest stains like oil, coffee, etc., adhering to clothes. Being in liquid form allows for excellent dissolution and deep penetration into fabric fibers. With fragrance-encapsulated technology, Aloe Vera laundry detergent preserves a long-lasting scent on clothes. Available in various sizes: the largest with a weight of 4kg, followed by 1.5kg, and the smallest at 800g. True to its name, this concentrated 2X formula with a fragrance leaves clothes impeccably clean and pleasantly scented. The fragrance-based concentrated laundry detergent weighs 3.8kg.
2.2. Does Lix laundry detergent really clean?
Lix laundry detergent contains powerful cleaning agents, enabling it to swiftly remove long-standing stains from clothes. Tough stains like oil, ink, mud, and more, which are difficult to clean with other detergents, are effortlessly tackled by Lix detergent. You can trust that your clothes will be thoroughly cleaned without any damage or reduction in durability.
2.3. Fragrance
Lix laundry detergent, crafted with advanced technology and modern production lines, ensures impeccable product quality. Additionally, the detergent blends with fragrances reminiscent of French perfumes, leaving your clothes pleasantly scented and absolutely safe for your health and your family's.
2.4. Cost-Effective Efficiency
Lix laundry detergent is formulated to be twice as concentrated as regular products. Therefore, homemakers only need to use one cap to clean a large load of clothes for a family of four. By using this detergent, you'll save a significant amount of money that can be allocated to other household expenses.
2.5. Safety for Hands and Clothes
Lix laundry detergent is a health-conscious product, causing no sensitivity or allergic reactions to the hands. Suitable for both handwashing and machine washing, mothers can confidently wash clothes with bare hands using Lix detergent. Additionally, being in liquid form, the product quickly penetrates deep into each fabric fiber, ensuring rapid and convenient softening of clothes, keeping them looking new.
2.6. Is Lix Laundry Detergent Safe for Infant Clothes?
Lix brand detergent undergoes rigorous safety checks before release. Produced using advanced world-class technology, it can be used for all fabric types, including infant clothes.
2.7. Pricing
Being a Vietnamese brand, made by Vietnamese people, Lix laundry detergent not only offers excellent quality, making laundry a breeze, but also comes at a reasonable price. This pricing is suitable for all segments of the Vietnamese population. A bottle of Lix detergent typically costs around 100,000 VND (3-4kg), quite affordable and sensible. Therefore, homemakers can confidently use this cost-effective detergent without compromising on quality. Specifics are as follows:
- Lix Laundry Detergent 3.8kg: 81,500 VND.
- Lix Laundry Detergent 4kg: 125,000 VND.
- Lix Laundry Detergent 2kg: 50,000 VND.
Note: Prices may vary depending on promotional discounts from the brand and supermarkets.
3. Where to Buy High-Quality Lix Laundry Detergent
You are aware of the effectiveness and quality of Lix detergent products. If you're wondering where to buy authentic Lix laundry detergent, visit Mytour. Here, you'll find numerous outlets selling LIX detergent in the market. Discover the nearest store or the one offering the best prices to save your money.
