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Dialogue analysis reveals adult film screening was not a joke but Kanye's expression of anger.
'I'll only work with Adidas if he becomes CEO' (pointing to a member in his group). 'You've wronged me as a company, a business, and a partner. So I'll make sure you go through the worst nightmare. It's not me hitting you, not me showing adult films, nor me yelling. It's your worst nightmare (pointing to the CEO he wants to keep). Then it's the second worst nightmare (pointing to the other person),' Kim Kardashian's ex-husband yelled.
Business partners clearly didn't understand what the Can't Tell Me Nothing star said. 'What are we doing?' one person asked.
At this point, West's staff explained that the rapper wanted the Adidas representative to experience discomfort akin to when he discovered creative ideas being stolen. 'There are derivative products inspired by Yeezy generating significant revenue because people can't discern the difference... He's angry, and he's right,' that person said.
Then, Kanye mentioned how Yeezy once severed ties with Gap for breaching agreements. He also claimed to be a 'cultural king' and meandered into various other topics before declaring, 'I don't argue ideas with those less idea-filled than me,' then stormed out of the room.
Adidas and Kanye West began collaborating in 2013. This partnership was so successful that in less than 5 years, Yeezy became a global phenomenon, helping Kanye West be recognized by Forbes as a billionaire with a net worth of $2 billion. However, this debt is now on the verge of collapse.
In June, Kanye accused Adidas' Adilette 22 slides of imitating his Yeezy Slides. Two months later, the Grammy-winning star once again criticized the partner. He declared that the iconic sportswear brand made decisions like hiring managers, stealing styles... without consulting or getting his consent.
Recently, Adidas announced it's reconsidering its partnership with Kanye after the 'White Lives Matter' t-shirt controversy on October 4th.
Kanye immediately retaliated with vulgar language and once again reiterated his accusation of Adidas stealing his designs.
As reported by Page Six
