Kuo: Apple's Reality Pro seen as the 'savior' for the AR/VR market

Buzz

Ngày cập nhật gần nhất: 15/4/2026

After numerous delays, Apple's Reality Pro VR glasses are rumored to debut at the WWDC event in June, along with new software platforms and tools for developers.

In a recent investor note, analyst Ming-Chi Kuo stated that Apple's Reality Pro represents the 'last hope' for the AR/VR market.

In his report, Kuo revealed that both Sony and Meta are encountering significant challenges in expanding their AR and VR market shares. Kuo stated: 'Meta's Quest Pro product lifecycle shipment is only about 300,000 units.'

Meanwhile, Sony is reportedly cutting around 20% of its production plan for the PlayStation VR2 headset in 2023. Additionally, China's largest AR/VR brand, Pico, saw sales in 2022 drop by over 40% compared to initial projections. With this information, Kuo predicts that the future of the AR/VR market hinges solely on Apple's Reality Pro.

According to previous sources, Apple's initial Reality Pro VR headset is expected to be a super high-end product priced at around $3,000. It will boast impressive specs, including a 'creative triple configuration' with two 4K Micro-LED displays. Apple is also developing a more affordable VR headset, but it's slated to only appear in 2025.

Mytour's content is for customer care and travel encouragement only, and we are not responsible.

For errors or inappropriate content, please contact us at: [email protected]