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If you are new to Email Marketing or are exploring basic information related to Email Marketing to serve your advertising needs for your products and services on online platforms, you can further explore the Email Marketing tutorials on Mytour.
Exploring Email Marketing
Expert marketers in Email Marketing can leverage their connections with customers to target higher goals. Successfully delivering ROI will bring revenue to businesses.
While new marketing methods and trends emerge, email remains the 'strongest' marketing channel for marketers today.
3. Why Use Email Marketing?
Email is a ubiquitous tool that nearly all users nowadays utilize. The number of email accounts is over three times greater than the total of Facebook and Twitter accounts combined. Marketing experts from some of the world's leading companies believe email is the top marketing channel, generating significant revenue for businesses.
As a marketer, you can choose from various marketing channels to reach your audience, but due to limited time and resources, you must prioritize your efforts. Email Marketing is one of the most effective channels to attract and connect with your potential customers and drive revenue for your business.
4. Implementing Email Marketing
In the upcoming Email Marketing lessons, Mytour will delve into detailing the stages and implementation process of Email Marketing.
Essentially, the first step you need to take is to create an email campaign. If you have a website, you can add a sign-up button to collect user emails, then start sending emails to them.
5. Advantages and Disadvantages of Email Marketing
Below, Mytour will introduce you to some advantages and disadvantages of Email Marketing:
Advantages Disadvantages
Email is indeed the direct traffic to your website. There are too many emails from various marketers.
Easily reach customers using mobile devices. Email spam filters block bulk marketing emails.
An effective method to retain customers. Other forms of online marketing emerge.
Easily customizable and integrable into other marketing strategies, moreover, this marketing form is cost-effective. Users can click the unsubscribe button anytime.
In the above article, Mytour just introduced you to what Email Marketing is, its pros and cons. In the next Email Marketing lessons, Mytour will introduce you to further implementation processes of Email Marketing as well as how to write Email Marketing content.
