During the review trip to Johnny Đặng's jewelry business center, Khoa Pug was awestruck and pocketed 1 billion dong thanks to Johnny Đặng's divine selling ability.
Forbes magazine has honored Johnny Đặng as one of the few Vietnamese who have made a name for themselves in the United States. He is a prominent figure in the jewelry industry, music, and popular culture, with his name mentioned in hit songs by Migos, Gucci Mane, Lil Pump, Keith Ape, Chief Keef, and others.
The Encounter between Johnny Đặng and Khoa Pug.
Let's explore how Johnny Đặng successfully closed a 1 billion dong deal with Khoa Pug.
Honesty
Starting the story with Khoa Pug, Johnny Đặng shares successful experiences with the youth.
Most importantly, it's about honesty, no deception. Some people are very good learners and performers, but without credibility, they will quickly fail.
A message to the youth is that, but he also subtly asserts to Khoa Pug that Johnny Đặng has always conducted business honestly, only selling quality diamonds!
Standing on the shoulders of giants
To prove the quality of his products, actions speak louder than words. Johnny Đặng takes Khoa Pug to visit his products.
In addition to the famous global brands sold in the store, there is also Johnny Đặng's own brand, crafted by his own company.
This is the strategy of standing on the shoulders of giants, meaning positioning oneself alongside the big players to demonstrate that one is not just an ordinary entity.
Enhancing customer status
And the sales pitch begins, not forgetting to show respect to the customer by leading Khoa Pug into the VIP room (elevating customer status for easier pocketing).
Johnny Đặng demonstrates extensive knowledge about the products, diamonds in particular. He patiently and meticulously explains each product to Khoa Pug.
At this point, Khoa Pug had complete trust in the diamond king.
Creating demand for customers
Johnny Đặng first showed Khoa Pug a diamond worth 450 million dong. Khoa Pug was immediately captivated, seeming certain to seal the deal right there.
But no, it's not that easy, Khoa. He already took you to the VIP room! “This one is special, Khoa. He's considering buying this seed,” Johnny Đặng presented a 15-carat diamond worth 6 billion dong. But Khoa Pug was still sober enough to just take a look…
Initially, Khoa Pug intended to buy a diamond for a necklace pendant. After a few minutes of being enchanted, Khoa Pug decided to remake the pendant face, replacing the whole chain... all for 1 billion. Admiring the diamond king's cross-sale talent.
Summary
Summing up a few points in Johnny Đặng's sales approach that we can learn from to refine our sales skills and business:
The billion-dollar deal video of Johnny Đặng and Khoa Pug
Posted by: Thuận Văn
Keywords: Mastering Johnny Đặng's Sales Techniques, Pocketing 1 Billion from Customers in the Blink of an Eye