Buzz
The brand emphasizes providing large-capacity products with antibacterial technology to store and preserve fresh, safe food.
1. LG enhances its line of large-capacity antibacterial refrigerators.
The brand is focusing on meeting the increased demand for side-by-side refrigerators (large capacity with multiple food storage compartments), which has seen a 10-20% rise before Tet. People are upgrading their refrigerators to store and preserve food for an extended period, reducing the need to go out for groceries.
Prioritizing user health and aiming to provide a clean, bacteria-free environment, LG equips many new refrigerator models with the Hygiene Fresh+ antibacterial technology. Hygiene Fresh+ is a breakthrough technology that eliminates 99.99% of bacteria, as tested by Intertek - a reputable global quality testing organization. The filter includes 5 layers: dust filter, bacteria filter, virus filter, activated carbon odor filter, and UV light emitter, combined with a fan to circulate filtered air deeply into every corner of the refrigerator.
LG refrigerators also maintain stable cold temperatures in every part, including the door, thanks to Door Cooling technology. Door Cooling creates cold air channels that flow out from the refrigerator door, supplying cold air to the entire compartment and nooks of the refrigerator, ensuring that food receives enough cold air and stays fresh. Moreover, this technology can cool faster by an hour compared to conventional methods.
In addition to advanced antibacterial technology and refrigeration capabilities, LG's latest refrigerator models are equipped with the Linear Inverter variable frequency compressor. Verified and certified by VDE - the Association for Electrical, Electronic & Information Technologies in Germany, this technology enables energy savings of over 32% and reduces noise by up to 25% compared to conventional refrigerators of the same capacity, with durability extending up to 20 years.
Users also highly appreciate LG refrigerators for their smart connectivity features. Simply download the Smart ThinQ app on your smartphone, connect to the refrigerator via Wi-Fi, and effortlessly set up modes and control the fridge remotely.
Users only need to activate the Diagnosis feature on the refrigerator and keep the device transparent during data transmission for the fridge to receive commands from the call center personnel via phone. It will then diagnose errors and proceed to self-repair.
