Buzz
The South Korean company continues to bolster OLED technology by offering a range of choices in panel sizes and increasing resolution.
1. LG will introduce a 48-inch OLED TV this year, and an 8K TV is scheduled for release in the summer of 2020.
The South Korean company is intensifying its efforts in OLED technology, providing various options for panel sizes and enhancing resolution.
Senior company officials communicated this to the Chinese media recently. Initially, they will expand OLED panel sizes to 48 inches in 2020, with the current smallest being 55 inches. Following the sales strategy, the company will offer models in 48, 55, 65, and 77 inches with 4K resolution, while the largest 88-inch variant will increase to 8K. They explained that with larger sizes, higher resolution is essential to increase pixel density, maintaining sharp image quality.
The larger the screen size, the more meaningful higher resolution becomes.
A 48-inch 4K display boasts a pixel density (ppi) of 91.8 ppi, making it more challenging to manufacture than its 55-inch counterpart. The ppi decreases with maintained resolution and increased size, with 55 inches at 80.1 ppi, 65 inches at 67.8 ppi, and 77 inches at 57.2 ppi. Higher ppi poses difficulties in manufacturing TFT panels, requiring an increase in transistors per pixel. For an 88-inch size, the density reaches 100 ppi. Expected this summer is the release of the OLED Z9 8K, followed by the R9 rollable display later in the year.
LG Display's current challenge lies in the high cost of OLED panels, impacting the competitiveness of OLED TVs in terms of pricing. IHS Markit estimates the average cost of a 4K OLED TV to be $2,333, higher than QD-LCD (first introduced in 2013 by Sony and rebranded as 'QLED' by Samsung in 2017), which costs $1,991 with the same resolution. Despite this, LG representatives state they have no plans to reduce OLED panel prices to compete in the market, potentially impacting profitability.
TV OLED 8K is set to launch this summer
Meanwhile, the South Korean electronics giant needs to enhance its image among many Chinese customers. LG Display's reputation is not stellar, primarily due to lower technological prowess compared to compatriot Samsung. They previously supplied OLED panels to Xiaomi and Huawei for smartphones, facing complaints about display quality issues and even defects. The company once attempted to secure orders for the Huawei P30 series but lost out to BOE and Samsung.
However, in the large OLED segment, LG faces no direct competitors. According to LG representatives, the company is confident it will sell 400,000 OLED panels to Chinese companies in 2019. The target for the following year is expected to surpass one million units. Some companies like Hisense, Konka, and Changhong have already purchased OLED panels from LG. Revenue from the Chinese market accounts for less than 10% of total OLED panel sales, but with the expectation of more orders, the ratio is projected to increase to 15%. LG also aims to deliver 4 million OLED panels this year and 7 million next year.
(Source: vnreview.vn)
