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Despite dominating the high-end OLED TV market, LG continues to offer consumers the best audiovisual experience with the NanoCell TV series, affirming the brand's possession of the most advanced TV technologies today.
1. LG's NanoCell TV is acclaimed as the best in the high-end LED TV segment.
While currently leading the premium OLED TV market, LG persists in providing consumers with the opportunity to enjoy the best viewing experience with the NanoCell TV series, asserting the brand's possession of the most advanced TV technologies today.
Capturing up to 99% of the global TV market, LCD/LED TVs still maintain a strong dominance. As a leading TV manufacturer worldwide, LG seizes the opportunity to expand sales of premium LED TVs alongside OLED models.
To differentiate itself from other LCD/LED TV manufacturers, LG highlights its exclusive NanoCell display technology and AI ThinQ artificial intelligence platform for its high-end LED TV series.
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NanoCell TV stands out as one of the best LED TVs available today.
LG's NanoCell TV utilizes ultra-fine nano particles, approximately 1 nanometer in size, to absorb excess light and create colors that are true to life. These nano particles also help expand the color range, ensuring color uniformity from any viewing angle. On the other hand, Samsung's QLED TV uses quantum dots ranging from 2-11nm to enhance brightness and color gamut. Thinner nano coatings result in higher color improvement efficiency.
In addition to the NanoCell technology, NanoCell TV features LG's exclusive IPS panel, providing wider viewing angles and maintaining color accuracy from every perspective. This is a superior advantage of IPS screens over VA panels in other LED TV models.
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A notable feature in LG NanoCell 2019 TV models is the local dimming LED backlight technology, allowing for stronger contrast and deeper black colors. According to Tech Expert reviews: 'The 2019 NanoCell generation uses full-array dimming LED backlighting, not only significantly brightening the screen but also enabling precise image quality control to maintain contrast and minimize backlight bleeding.'
NanoCell TV enhances the viewer experience by providing full support for all HDR formats, including Dolby Vision, considered the best content format available. Additionally, all NanoCell TV models come with the ThinQ artificial intelligence platform, integrated with virtual assistants Google Assistant and Amazon Alexa, running on the webOS operating system. Thanks to the application of the latest advanced technologies, NanoCell TV consistently receives high ratings on reputable global rankings. Consumer Report (US) states: 'LG TVs have wider viewing angles than most other TVs and deliver true image quality from every angle'.
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The LG NanoCell SK9500 TV model achieved the highest score according to Consumer Report (US) reviews.
In line with Consumer Report, the Australian consumer magazine awards an 86-point rating to the LG NanoCell TV, the highest score among all evaluated LED TV models.
No. | Manufacturer | Model | Choice Score | High definition picture quality score | Standard definition picture quality score | Remote score | Sound quality score |
1 | LG | 55SK8500PTA | 86% | 86% | 82% | 74% | 80% |
2 | Sony | KD-65X8500F | 83% | 84% | 86% | 70% | 60% |
3 | LG | 55SK8000PTA | 83% | 80% | 82% | 74% | 70% |
4 | LG | 65SK9500PTA | 81% | 75% | 75% | 74% | 90% |
5 | LG | 65SK9500PTA | 80% | 76% | 76% | 74% | 60% |
6 | LG | 65SK8000PTA | 80% | 76% | 76% | 74% | 60% |
7 | Samsung | QA65Q8CAMWXXY | 79% | 83% | 70% | 67% | 80% |
8 | LG | 65SK8500PTA | 78% | 73% | 69% | 74% | 70% |
9 | Samsung | QA65Q9FAMW | 78% | 81% | 68% | 67% | 80% |
10 | Sony | KD-55X7500F | 77% | 74% | 75% | 70% | 55% |
In parallel with technological advancements, LG also plans to reduce prices by up to 20% for NanoCell TV models and focus on producing TV models with sizes over 75 inches. This is seen as a strong move by the South Korean electronics company to establish a leading position in the premium TV market.
In 2019, LG introduces three NanoCell product lines to the Vietnamese market: SM 90, SM 86, SM 81 ranging from 49 to 65 inches. In the fourth quarter of 2019, LG will launch the SM99 TV model, the highest-end NanoCell TV series, featuring 8K resolution, Alpha 9 gen 2 processor, and HDMI 2.1 ports.
