LG's OLED Technology: Advantages and Drawbacks

LG's OLED technology is one of the premium screen technologies, applied to enhance TV contrast, widen color gamut, and contribute to slimming down the screen. Let's explore LG's OLED TV with Mytour in the following sections.

LG's OLED Technology on TV

LG's representative in Vietnam stated that the current TV market has three main technologies: LED, QLED, and OLED. Each screen technology has different characteristics and is suitable for different customer segments.

Among these technologies, OLED screens belong to a higher-end segment, not using backlight but employing self-emitting pixels. This feature allows LG TVs to display a contrast ratio of 1,000,000:1, deeper blacks, and brighter whites, making all content appear clear and detailed.

OLED TVs belong to LG's premium TV segment

As a result, LG OLED TVs are highly valued by many customers and technology experts. The evo G3 model from the company also received the 'Outstanding TV 2023' award at the Tech Awards 2023 ceremony organized by VnExpress on January 5. Furthermore, at CES 2024, LG OLED technology also received 12 awards for best innovation, marking 12 consecutive years that the company's technology has been awarded at the Consumer Electronics Show.

The LG OLED evo G3 series won an award at Tech Awards 2023

Enables thinner TV screens

As mentioned, because OLED screen technology does not use a backlight system but instead uses self-emitting pixels, LG OLED TVs have extremely thin profiles. This helps enhance the design of LG TV models effectively, allowing users to easily set up their TVs by wall-mounting or placing them on a table or shelf.

The slim design of LG OLED TVs makes wall-mounting effortless

Taking a look at some of LG's OLED TV models over the past few years, we can see that they all feature an impressively thin display, such as the OLED evo G2 series, which is only 2.43 - 2.72cm thick, incredibly impressive and elegant.

Enhancing display quality on the screen

OLED technology on LG TVs not only optimizes design quality but also delivers outstanding display quality, especially when users are watching sports or playing games. These are content with fast screen movements, thus requiring modern screen technology to display details clearly. OLED screens are the optimal solution for this requirement.

LG's OLED TVs can effectively address the issue of blur and image distortion when displaying fast-moving content, thanks to a response time of up to 0.01ms (100 times faster than traditional LCD screen technology). As a result, viewers can enjoy entire matches or indulge in their favorite games with unexpectedly impressive viewing quality.

OLED TVs clearly display fast-moving action when you're watching sports

Moreover, LG's OLED technology also ensures viewers feel comfortable and experience less eye strain during prolonged TV viewing by limiting the blue light emitted from the screen. This contributes to optimizing eye and user health, earning more points for LG's OLED TV models in customers' hearts.

Currently, OLED is one of the most premium display technologies, hence, the techniques and costs to manufacture OLED TVs are not quite straightforward for electronics companies targeting mainstream customers.

OLED technology on LG TVs in particular, and on other TV models in general, has a drawback that needs to be addressed before being introduced to the market, which is the phenomenon of burn-in when the screen displays static content for too long. Therefore, manufacturers must use suitable materials and improve algorithms to minimize this issue.

The manufacturing technology of OLED displays is modern and costs more than other screens

Furthermore, the application of OLED technology on TV screens is considered difficult to access due to high production costs. Therefore, LG OLED TVs are usually classified into the high-end segment of the market. LG introduced its first commercial OLED TV lineup in 2013, and since then, the company has continuously upgraded features and technologies across many successor models. According to Omdia statistics, LG OLED TVs have been the best-selling brand worldwide for 10 consecutive years from 2013 to 2022.

OLED technology on LG TVs is one of the flagship display technologies of the company, and the products have also been well-received by customers and have won numerous quality awards. Owning an LG OLED TV, users will clearly feel the difference in image display capability, especially in fast-moving scenes compared to conventional LCD TVs.