Man earns 15 billion dong annually by pulverizing everything into dust: Sounds eerie but it's seen as the second largest money-making industry after Google.

By smashing objects, content creators can rake in nearly a colossal $650,000 annually through their videos.

You might have come across gigantic hydraulic press or industrial grinder videos on YouTube, turning household items into dust in just a few fleeting seconds.

These videos are circulating on social media with titles like “What happens when a crusher clashes with the heaviest objects and more” or “Top 100 most satisfying crushing moments with ASMR sounds”, as reported by Insider.

With captivating titles and unique content, these videos have attracted millions of views across various channels, helping the creators amass a hefty fortune.

Lauri Vuohensilta is the man behind the YouTube channel Hydraulic Press Channel with over 3.8 million subscribers. He started this channel 7 years ago.

Utilizing an industrial compressor in his family store, he filmed illustrations of what happens to sea foam, rubber balloons, colored wax crayons, or even human teeth when subjected to tons of pressure from the device.

Sharing with Wall Street Journal, Vuohensilta disclosed earning $650,000 last year from advertising revenue on his videos - ranging from 50,000 to 58 million views.

Another notable figure worth mentioning is Jimmy Donaldson, commonly known as MrBeast, who owns a personal YouTube channel with over 130 million subscribers. Initially, he uploaded videos of daring challenges or silly pranks on his YouTube channel.

Recently, MrBeast has engaged in numerous charitable or environmental initiatives such as “Planting 20,000,000 trees, My biggest project ever!” and “I cleaned the world's dirtiest beach”.

In his latest video uploaded on his YouTube channel on January 30th, MrBeast announced that he would sponsor surgeries for 1,000 visually impaired individuals worldwide.

MrBeast's actions have sparked intense debate on the Internet. While many praise him, others argue that the world's wealthiest YouTuber is exploiting the less fortunate to make money.

While his channel doesn't specialize in destroying objects like Vuohensilta, Donaldson recently uploaded a video crushing a red Lamborghini using a hydraulic press and quickly garnered over 107 million views.

It's unclear how much this man earns from the video, but Donaldson once shared that he spends $8 million per month to produce creative content, elaborate video setups, and extensively promote his business.

Vuohensilta, representatives of Donaldson and Google, YouTube's parent company, all declined to comment on Insider's requests.

Destroying objects to gain fame on YouTube isn't a new phenomenon. A widely popular channel, advertising for the BlendTec blender named 'Will It Blend?' debuted just 2 years after the video hosting platform's launch and quickly solidified this genre by posing title questions to experiments.

BlendTec's CEO, Tom Dickson, became known for putting anything into the blender over 16 years ago. Clips showcase the blender's power, including blending raw chicken with a can of Coca-Cola to destroying a brand-new iPhone X, priced at about $1,000 at the time.

According to estimates from the Creators Handbook magazine, content creators specializing in destroying objects can earn an average of $2,750 for every one million views.

For some channel owners like Vuohensilta and Donaldson, those who own videos with over 25 million views, one video can bring in $65,000. That's not even counting exceptional cases - videos with particularly viral spread.

While some creators earn hundreds of thousands of dollars to destroy everyday objects under the guise of entertainment, others face criticism for being seen as wasteful or materialistic.

Carla Abdalla, teaching at the Armando Alvares Penteado Organization in Brazil and studying consumer behavior, told Wired: 'When I asked what impact their videos could have on youth, the answer is always lifestyle.' 'When I asked which lifestyle they lean towards, they talk about wearing designer clothes, dining at fancy restaurants, high-tech gadgets, world tours,... those are the luxurious pleasures of the wealthy.'

In a 2019 video, a user criticized these 'trash' content creators for using unnecessary massive amounts of objects to lure views. However, YouTuber Anthony Padilla admitted that watching someone waste money to do something ridiculous with a pile of items from cheap to luxurious is actually interesting and captivating.

'There's something in the human brain that wants to say 'Oh my god, they have so much stuff. I have to watch it now'', Padilla revealed.

Source: Insider