Buzz
Not only successful commercially and in terms of image quality, but LG's OLED technology is also acknowledged by other manufacturers in the market.
1. Many TV manufacturers prefer LG's OLED displays
Not only commercially successful and with exceptional image quality, but LG's OLED technology is also embraced by other manufacturers in the market.
'For nearly a decade, LG has remained a significant and unique manufacturer capable of producing large-sized OLED panels for TVs,' affirmed a representative of the South Korean electronics company. According to this spokesperson, LG's OLED TV line has achieved success both commercially and received positive reviews from many magazines and forums.
Production line of LG's OLED TVs in South Korea.
According to IHS Markit's report, OLED TV sales are expected to reach 17.79 million units by 2026, compared to 1.79 million units in 2017. During the same period, LCD TV sales are forecasted to grow by only 1.6%. The growth trend is not only reflected in the projected figures but is also evident in the 'wave' of transition by many major brands. LG states that, according to statistics, approximately 15 global TV manufacturers are transitioning from LCD LED to OLED panels manufactured by LG for their premium TV lines. Among them are well-known names like Sony, Panasonic, Philips, several large Chinese companies, and the luxury electronics brand Bang & Olufsen.
Rtings editors are currently evaluating LG's OLED TVs.
'To meet the demand, LG is making efforts to build several new panel manufacturing plants, including an $8.1 billion facility in China,' stated a company representative.
LG's operational OLED panel manufacturing plant in Guangzhou, China.
OLED TVs are highly praised by many technology magazines and forums. Rtings' list of the world's best TVs includes 7 representatives from LG's OLED TV lines of 2018 and 2019.
LG's OLED TVs on Rtings' ranking of the best TVs.
According to CNET's reviewer, the LG C9 excels as a TV with impressive image quality, contrast, and perfect black. This review illustrates, for example, the final episodes of 'Game of Thrones,' which have very dark colors, but the OLED TV still portrays many details due to deep black and natural colors.
LG's groundbreaking world's first 8K OLED TV.
LG attributes the remarkable image quality of OLED to its organic self-emitting pixels, capable of independently turning on and off without using a backlight, resulting in absolute deep black and infinite contrast. In contrast, some current LCD TV models use LED backlight zones, and these LED backlights cannot independently turn on and off but are controlled (dimmed) through a liquid crystal layer above. In its latest plan, LG aims to produce over 4 million OLED panels for TVs in 2019, with about 1 million panels supplied to Japanese TV brands Sony and Panasonic. According to Business Korea's report in 2018, LG Electronics held 62.2% of the total global OLED TV market, followed by Sony with an 18.9% market share and Panasonic with 7.7% market share. Other brands also utilize LG's OLED panels, including AOC/Philips with a 5.7% market share and Skyworth with a 2.4% market share.
