It seems that mobile devices are not Microsoft's strong suit. The company has shifted gears and believes that their future lies in the enterprise sector. Recently, Microsoft integrated LinkedIn into Outlook.com to further develop services for this sector.
Microsoft integrates LinkedIn into Outlook.com
After acquiring LinkedIn for $26.2 billion, Microsoft also expanded its business operations. While businesses remain a lucrative market, accounting for a significant portion of software manufacturers' business activities, the acquisition of LinkedIn marks a significant milestone for the Redmond giant.
For a long time, Microsoft has been considering shifting its focus and exploring ways to integrate into their products, primarily focusing on enterprises. The ideal solution is to integrate LinkedIn's data repository and potential applications into Microsoft's enterprise applications. Therefore, after launching Outlook.com beta, they decided to integrate LinkedIn into this web application.
Previously, LinkedIn had shared its data with Rapportive, a company that created a Gmail add-in; however, Microsoft's agreement will take LinkedIn to new heights. Users will have options to connect with contacts through LinkedIn.
In addition to the integrated features, users also have options to link with SharePoint and OneDrive. After Microsoft integrated LinkedIn into Outlook.com, they also plan to integrate LinkedIn into applications for other platforms, including iOS for Apple users.
Integration of LinkedIn into Outlook.com has begun deployment. Let's wait and see how Microsoft leverages LinkedIn's data repository.