Buzz
When there are many singles, a trend also emerges to satisfy the feeling of being with someone. Let's watch a MokBang recorded at a Korean Gimbab joint.
I'm a food lover! I can't imagine a moment in life when I would say 'No' to tempting invitations or deliberately waste food. Food would seem... sad if it wasn't eaten, so I always try to savor every last bite whenever possible. Hehe!!!
Various Korean Gimbab Dishes
One of my favorite types of food is Korean cuisine (Korean Gimbab, bibimbap, kimchi soup...). I've visited Korea multiple times, and I believe my preference is like a domino effect. Once immersed in the vibrant world of Korea, you'll be captivated by the 'kimchi nation's culture' through dramas, handsome actors, Big Bang music, the elegant language, and ultimately the cuisine. (For me, cuisine leads in this cycle!).
“Discover the Flavor” with the MokBang Trend at Korean Gimbab
Upon returning to Vietnam, I decided to invite some like-minded friends who are 'passionate but make others jealous!' and recorded a video segment called the Korean Food Eating Challenge. I chose Korean Gimbab to try (It's close by and quite affordable).
The MokBang Craze
In North Korea, there's something called '먹방' (MokBang) – a new trend for the youth, especially for singles. People place a ton of food on the table (I mean, a lot!), then set up a camera in front to record the entire eating process.
The deeper the performance, the better. They think they're being invited for a fancy dinner!!!
Initially, this trend was only for those who had no one to dine with. So, when you watch these videos on YouTube, you immediately feel like you're dining with someone (this will probably be the next big trend after being promoted by social media influencers =))).
Youth are going crazy over the MokBang trend
However, recently in South Korea, this trend has become a PR tactic for restaurants to attract those who want to see reviews of their favorite dishes or destinations. Even many big players in the food industry have to... seize this 'gimmick' to promote their company's dishes/products. (Oh sorry, did I talk too much? – but this information is useful, marketing folks don't need to thank me. Hehe...)
The dishes we've tried at the Korean Gimbab restaurant
Dish #1: Various types of Korean Gimbab
Basically, this is seaweed-wrapped rice with egg, inside there's cucumber, crab stick, carrot, sausage... - Price 30k/plate
Fried Gimbab – Price 30k/plate
Steamed Gimbab – Price 35k/plate. Additionally, at the Korean Gimbab restaurant, there are several other types of gimbab with similar prices for you to try (mushroom gimbab, kimchi gimbab, beef gimbab…)
Dish #2: Hot Mixed Black Noodles
This bowl is quite filling, if ordering multiple dishes, one bowl is enough for 2 people to share. But for me alone, I finish one bowl – Price 60k
Dish #3: Cold Noodles – perfect summer delight!
The bowl of cold noodles may not look full, but it's delicious and satisfying, with some meat, half an egg, a bit of kimchi, pickled radish... – Price 80k/bowl
Dish #4: Fried Mantu
Fried Mantu is crispy and delicious but a bit heavy – Price 90k/plate
Dish #5: Mantu Soup
This soup has dumplings similar to Vietnamese-style wontons - Price 60k/bowl
Dish #6: Crispy Coated Squid
These fried items are heavy, so eat sparingly – Price 190k/plate
Dish #7: Stir-fried Octopus
This is the legendary tokkbokki dish often sold at that night market. It's just the right level of spicy so you don't have to worry! – Price 45k/plate
Dish #8: Oteng Stir-fried Noodles
These noodles are chewy like Omachi, well-seasoned so they taste just right, add some pieces of kimchi for that perfect sour and spicy taste! – Price 60k/plate
Here are some locations of Korean Gimbab joints for you to try out this new trend:
>>> Korean Gimbab 1: 83 Dao Tan, Ba Dinh District
>>> Korean Gimbab 2: Song Da Building, Nam Tu Liem District
>>> Korean Gimbab 3: Alley 135, Doi Can Street, Ba Dinh District
-Kristine-
