According to chi11eddog, the leaker leaked the pricing of the Intel B660 motherboard last year, revealing more information about the unbelievable pricing of Intel B760. If you didn't know, Intel B760 will be launched alongside CPU Non-K Gen 13. The prices mentioned in the article are MSRP proposed by partners, so retail prices will vary.

Based on leaked images, the price of MSI's Intel B760 motherboard will be lower than its B660 predecessor across each variant. This completely contradicts previous rumors that the new motherboard generation would increase in price by about 10%.
Specifically, the MAG B660 Tomahawk WIFI motherboard launched last year at $259 (approximately 6.1 million VND), while the MAG B760 Tomahawk WIFI boasts a lower price of just $229 (approximately 5.4 million VND). In this version, the price has been reduced by up to 11.5%.
As for the Mortar Max lineup, prices have also been significantly slashed by 16.7%, dropping from $239 (approximately 5.6 million VND) to $199 (approximately 4.7 million VND). For more detailed pricing of each variant, you can refer to the images below.

Price Comparison: B760 vs B660 Motherboards
In prior leaks, it's highly likely that Intel B760 will be equipped with more advanced features and better optimization for Gen 13 processors. As a result, there have been rumors suggesting that the new motherboard generation will be priced about 10% higher. However, the latest information reveals that the price of Intel B760 from MSI has actually decreased compared to B660.
In the mainstream segment, Intel and AMD will compete with their respective CPU lines, Non-K Gen 13 and Ryzen 7000 Non-X. Alongside, the new motherboards will be competitively priced to attract more gamers.

While AMD's Ryzen 7000 Non-X processors only operate on B650 motherboards supporting DDR5 RAM, Intel's Non-K Gen 13 performs well on both B660 and B760 motherboards, supporting both DDR4 and DDR5 RAM generations.
The Non-K Gen 13 processors and B760 motherboards from Intel are set to be launched in the first week of January, one week earlier than AMD's Ryzen 7000 Non-X.
