Let's reminisce about the impressive activities that helped PUBG Mobile hold its ground in both the international and Vietnamese markets over the past year.
Despite the significant impact of the Covid-19 pandemic, PUBG Mobile's campaigns and communication activities continue to successfully attract game enthusiasts and achieve remarkable achievements. In 2021, the game continued to make strong developments and left a mark on the Vietnamese Esports community. Let's review some of the most remarkable achievements and milestones of PUBG Mobile in the past year!
Intense Esports tournaments with the participation of many talented young gamers
Esports tournaments are an essential element of the Esports genre. The influence of tournaments on the gaming community is similar to the impact of football tournaments on fans. These tournaments create dedicated fan communities that engage regularly and long-term with the game.

Therefore, in 2021, the game launched many major tournaments such as PMPL S3 and PMPL S4 with the participation of many famous streamers, achieving a series of impressive numbers. Specifically, PMPL S3 and PMPL S4 tournaments reached over 32,000 and 33,000 views respectively per round with streaming hours totaling over 700,000 hours. Especially in this year, the D'Xavier team broke records at the international PUBG Mobile arena, helping Vietnam excellently have a representative participating in the finals of the PMGC 2021 tournament - an international tournament with a total prize pool of up to 6 million USD.
Exciting Collaborations that Captivate the Gaming Community
While the Arcane series gains traction across entertainment platforms, Riot surprises fans with a crossover between PUBG Mobile and Arcane. This collaboration goes beyond introducing skins of four champions—Jinx, Vi, Caitlyn, Jayce—but also unveils a new gameplay mode called Mirror World. In this mode, players embody one of the four champions from Arcane, using their unique abilities to defeat enemies.
Moreover, PUBG Mobile collaborates with major brands such as McLaren, Kong VS Godzilla, Liverpool FC, LINE Friends, and more. These collaborations receive praise from both general fans of movies/brands and dedicated fans of the game.

Not stopping there, after successful collaborations with Hoàng Thùy Linh, Mr.Siro, featuring viral music videos like Duyên Âm and Cô Đơn Không Muốn Về Nhà, PUBG Mobile once again excites the online community by teaming up with Hoàng Dũng and 14 Casper to release the MV 'Một Điều Chưa Nói' (An Untold Story). Featuring familiar scenes of running, gun aiming, and iconic helmets, the MV conveys a sweet message for those in love but hesitant to express their feelings. This collaboration boosts the fan base for both PUBG Mobile and the MV, with the song reaching over 2 million views, 1,000 comments, and nearly 10,000 likes within a few weeks of its release.

Unique Goods and Interactive Programs
Unlike previous years, this year PUBG Mobile goes big, leaving the online community astonished with impressive gifts like the 'Mic On, Listen In' playing card set. This exclusive product is released by PUBG Mobile for the Lunar New Year. With engaging content and unique challenges, the playing card set successfully attracts a large number of players eager to hunt for special prizes.

Besides, the game also launches numerous programs to interact with players such as the 'Fashion Warrior' segment at the TikTok FashUP 2021 Gala themed 'Synchronize - Unite - Fight Together.' The designs showcased vividly portray the journey of survival warriors in this world's most popular game. Or the Tet gift hunting activity at two of Saigon's most famous coffee chains, urging young people to check-in with their stylish headphones to hunt for cute gifts. These activities have received positive feedback along with enthusiastic participation from the youth and PUBG Mobile enthusiasts.

Sponsorship and Community Event Organization
Accompanying the rapid growth in numbers, the gaming community is gradually demonstrating a significant role in sharing difficulties with society through practical charity activities. A prominent example is the contributions of the PUBG Mobile Vietnam esports community during the past period.
PUBG Mobile Vietnam has initiated numerous charity fundraising campaigns, such as the 'Run for Community' event, raising over 355 million VND to support underprivileged children, or the donation of over 10,000 face masks to frontline doctors in the fight against Covid-19. Moreover, PUBG Mobile also participated in donating 1.5 billion VND to support people in Central Vietnam affected by natural disasters.

With relentless efforts throughout a turbulent year, PUBG Mobile fully deserves the title of 'Top Survival Game in Vietnam.' In the upcoming time, the game promises to continue developing and introducing even more interesting and meaningful activities.
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