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Throughout the evolution of TVs, users have witnessed a strong shift not only in display capabilities but also in design. The fusion of technology and aesthetics has helped solidify the position of TVs as focal points in homes.
1. Not only breaking through in technology, Samsung TVs also lead the trend in design innovation.
Throughout the evolution of TVs, users have witnessed a strong shift not only in display capabilities but also in design. The fusion of technology and aesthetics has helped solidify the position of TVs as focal points in homes.
The concept of TVs needing to be beautiful 'inside out'
Similar to many other tech products, TVs have undergone significant changes in core values - image display technology. The transition from bulky CRT screens to flat LCD screens was a major step, but Samsung early on recognized that the real revolution was not only happening quietly inside but also had to be shown on the outside for users to clearly see the difference, even to instantly 'fall in love' at first sight compared to older devices. The Bordeaux LCD TV model, inspired by the famous wine of France 13 years ago, is an example.
Since then, design has always been a parallel factor with the improvement of display technology inside Samsung TV products. Following the Purism design language as a guide, Samsung has created TV models over the years that clearly express minimalism yet sophistication and modernity, or more succinctly put: 'Simple is beautiful.' This is what helped the South Korean electronics company win over the majority of users, including even the most discerning aesthetes.
The Purism design philosophy has been applied across many generations of Samsung TVs and continues to demonstrate its allure to this day.
Samsung TV is like a raw gemstone, thanks to the refining process with the mindset of 'all for the consumers,' it becomes as vibrant and enticing as it is today. In contrast to the increasing size, features, and display technology, the TV bezels are getting narrower to truly create borderless screen products. The journey from the 2006 Bordeaux LCD TV model to the world's largest 110-inch UHD TV in 2013, the first Curved UHD TV in 2014, and now the QLED 8K TV clearly demonstrates a strong intersection of aesthetics and technology, affirming Samsung's pioneering position.
Not only the screen bezel, but other components on Samsung TVs are also gradually designed to be minimalist in line with the Purism spirit. That change sets a trend because the beauty of TV design does not stand alone; it directly contributes to enhancing user experience, all helping to focus on the content being displayed whenever the device is turned on.
Beautiful even when not in use, a new high in TV design
TVs today are still placed in the most prominent area of the house, typically the living room for Vietnamese families. Sizes from 55 inches and above are increasingly popular, along with very thin TV bezels that provide a visually pleasing experience when watching. However, the large black area when not in use creates a certain discomfort for users, especially those who are particular about aesthetics. 'Notice how foreigners rarely leave their TV in the living room and often use cabinets to conceal them,' shared architect Tran Le Quoc Binh, indicating a greater need for TVs to truly harmonize with the space rather than just focusing on their display capabilities as before.
With Ambient Mode/Art Mode, the TV becomes a large digital painting, contributing to beautifying the space when not in operation.
Users of QLED TV models can now enjoy high aesthetic value artworks or family memories whenever not watching television. The QLED TV Frame version - Q68R also has an Art Store containing over 1,200 famous artworks from around the world, fully meeting the art appreciation needs of enthusiasts.
Reducing the pure technological aspect on the outside also brings more room for lifestyle and aesthetic factors, making TVs more approachable and friendly. Notable efforts include concealing all cumbersome connection cables with the ultra-thin One Invisible Connection fiber optic cable, turning Samsung TVs into perfect wall-hanging artworks with exclusive hidden mounting solutions…
The coexistence of aesthetics and technology in TV models has significantly contributed to Samsung's leading position in the display industry today. The role of TVs is becoming increasingly diverse to fully meet the most stringent needs of users. And the significant contribution to this positive change always comes from the large footprint of the South Korean electronics company through products that are pioneering in both technology and design.
