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The latest Counterpoint Research report reveals that in October, global smartphone sales increased by 5% compared to the same month last year. This marks the first month of growth since June 2021, shattering a 27-month downward trend...
Global smartphone sales have been significantly impacted over the past 2 years due to factors such as component shortages, inventory issues, and prolonged replacement cycles from users. These issues are further complicated by the uncertain macroeconomic environment.The growth in the past month was driven by recovery in emerging markets, including the Middle East and Africa, Huawei's resurgence in China, and the onset of the festive season in India. However, more developed markets with higher smartphone saturation will experience a slower recovery.Another growth factor is the delayed launch of the iPhone 15 compared to last year. A one-week delay implies that the full impact of new iPhone sales will be more evident in October.Following this growth, Counterpoint expects the smartphone market in Q4 to also show growth compared to the same period, establishing a gradual recovery trajectory in the upcoming quarters.Explore more at Counterpoint
