Buzz
For those tracking the dynamics of the smartphone market, after races such as slim bezels, notch cameras, and vibrant back covers, the next trend is shifting towards integrated cameras on mobile devices.
1. OPPO Reno – A Fresh Breeze in the Evolving Smartphone Market
For those tracking the dynamics of the smartphone market, after races such as slim bezels, notch cameras, and vibrant back covers, the next trend is shifting towards integrated cameras on mobile devices.
Solutions for the Continuous Evolution of Cameras
Since the beginning of 2018, the craze for increasing the number of rear cameras has been heating up. And as of the beginning of this year, this craze shows no sign of fading. Evidence shows that many smartphone models now come with 3 to 4 image sensors on the rear of the device.
In a parallel development, the front camera design also undergoes significant changes. Following the trend of notch designs, the 'waterdrop' design takes the spotlight. However, the manufacturers' ambition doesn't stop there; they aim to occupy the entire front face of the device, essentially concealing the selfie camera and adjacent sensors.
Demonstrating determination to pioneer the concealment of the front camera, OPPO consistently introduces models like the OPPO Find X (hiding the camera with a sliding mechanism) and later, the OPPO F11 Pro (camera module streamlined into a pop-up structure). Recently, the public witnesses the unveiling of OPPO's new camera hiding mechanism on the Reno Series smartphones.
Reno Series – A New Chapter in OPPO's History
With the moniker Reno, OPPO seems to want to turn a new page in their history. Reno (short for Renovation) implies innovation. True to its name, the OPPO Reno Series introduces several details not seen in previous product lines, as well as competitors' smartphones.
The standout features of the Reno Series lie in design, camera technology, and performance.
In terms of design, the selfie camera cluster is now concealed in a sliding module shaped like a 'shark fin,' breaking the monotony often seen in many contemporary mobile devices. Thanks to the shark fin design, the Reno Series achieves a panoramic display, with a touchscreen covering 93.1% of the device's body.
On the rear side, the Reno Zoom 10x variant will feature a triple camera setup (standard lens, wide-angle lens, and telephoto lens). Alongside cutting-edge features like 4K video recording, dual OIS for stability, and notably, the impressive 10x hybrid zoom capability, the Reno Zoom 10x proves to be a formidable contender for smartphones aiming to compete in the photography realm.
Remarkably, OPPO boldly announces the use of the IMX 586 sensor (48MP resolution) on the standard lens. This move indicates the brand's natural prowess in achieving sharp imaging for the Reno Series, even before the device officially hits the shelves.
Let's delve into the 10x zoom capability. The harmonious blend of wide-angle, standard, and telephoto lenses gives the Reno Zoom 10x an extensive focal range: from 16mm to 160mm. This range enables users to capture every genre, from expansive landscapes (utilizing the 16mm wide-angle) to portraits (telephoto lens from 160mm downwards) and every scenario in between.
In addition to its innovative design and versatile camera capabilities, the Reno Series doesn't overlook performance 'upgrades.' Most notably, the inclusion of the Snapdragon 855 processor in the Reno Zoom 10x. Equipping a robust chip on the Reno Series is crucial, given the device's substantial workload in handling photography tasks, not to mention 4K video recording.
Is the Innovation Named Reno Significant for OPPO?
The answer is a resounding yes, especially in 2018, witnessing the continued contraction of the mobile market from 2017. Specifically, IDC data reveals a global decline of 4.1% in the total number of smartphones shipped.
Nevertheless, in 2018, OPPO maintained a steady growth rate, with a 38.6% increase in global smartphone shipments in Q4. The simplest explanation for this development lies in OPPO's daring and innovative mindset, evident in products like Find X, F11 Pro, and most recently, the Reno Series.
Furthermore, OPPO places significant emphasis on expanding its brand globally. R&D and Marketing are two areas receiving substantial investments. In the R&D domain, the company now boasts 6 research institutes and 4 centers scattered across the globe. As of March 19, 2019, OPPO proudly stands as the only manufacturer of smartphones with patents in the top 20 globally. Undoubtedly, among these patents, one can trace the influence in designing innovative camera-centric smartphones like Find X, F11 Pro, and the Reno Series.
