Ranking of the Top Smartphone Brands in the World for 2020

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1. Samsung

Apple

Introducing Google Pixel, renowned for its pure Android experience and the fastest Android updates compared to all other Android-using brands. The advantage of Google Pixel lies in its close integration with the Android ecosystem and a plethora of research applied to its products. A prime example of technological advancement is the Google Pixel Camera app, which pioneered the ultra-precise background blur algorithm (using just one camera) before Apple implemented a similar feature on the iPhone XR.

Huawei

One Plus

Xiaomi

Oppo

Vivo

Sony

Asus

The smartphone market today witnesses the rise of a multitude of fresh and intriguing brands hailing from neighboring China. These emerging names have reshaped the famous smartphone ranking globally, thanks to competitive pricing and cutting-edge technologies. Each year, the ranking experiences certain changes, with many brands even exiting the smartphone arena. In this article, Software Tricks presents the ranking of the most renowned smartphone brands worldwide in 2020.

1. Samsung

Net Worth: $1.2 trillion USD
Country: South Korea
Established: March 1938
Annual Sales: 321.2 million units
Annual Revenue: $211.2 billion USD
Highest Product Price: $1980 USD

Samsung, a global leader in the smartphone industry, continues to excel year after year with sales exceeding 300 million units, connecting millions of users worldwide. With its diverse expertise stemming from a multitude of industries, Samsung dominates the smartphone market with innovative designs and groundbreaking technology. Leading the forefront not only in design but also in technological advancements, Samsung's Galaxy Fold stands as a testament to their commitment to pushing boundaries in mobile technology.

Apple

Net Worth: $1.3 trillion USD
Country: United States
Founded: April 1976
Annual Sales: over 217 million units
Annual Revenue: $53.8 billion USD
Highest Product Price: $1099 USD

Apple remains a beacon of innovation in the global technology market. With astute leadership and trend-setting capabilities, Apple consistently introduces unique designs that set industry standards and compel competitors to follow suit. Beyond design, Apple's iOS operating system stands as the cornerstone of its products, offering a seamless, highly optimized user experience with continuous updates. It is through this iOS ecosystem that Apple attracts millions of users annually, with its products omnipresent in markets worldwide.

Introducing Google Pixel, renowned for its pure Android experience and the fastest Android updates compared to all other Android-using brands. The advantage of Google Pixel lies in its close integration with the Android ecosystem and a plethora of research applied to its products. A prime example of technological advancement is the Google Pixel Camera app, which pioneered the ultra-precise background blur algorithm (using just one camera) before Apple implemented a similar feature on the iPhone XR.

Google Pixel

Google Pixel được biết đến với những sản phẩm “thuần Android” và hệ điều hành Android trên các dòng sản phẩm này được cập nhật nhanh nhất so với tất cả các hãng sử dụng hệ điều hành Android. Điểm lợi của Google Pixel đó chính là nền tảng Android cây nhà lá vườn và một loạt các nghiên cứu được áp dụng trên sản phẩm. Điển hình cho việc đi trước trong công nghệ đó chính là ứng dụng Camera Google Pixel trước đây đã có thuật toán xóa phông siêu chuẩn (1 camera), mãi đến tận sau này Apple mới có thuật toán đó trên iPhone XR.

Huawei

Net Worth: $80.64 billion USD
Country: China
Founded: September 1987
Annual Sales: 240 million units
Annual Revenue: $110 billion USD
Highest Product Price: $2600 USD

Despite facing restrictions from the U.S. government, Huawei remains resilient. Operating without pure Android, Huawei confidently offers new updates and even plans to launch its own operating system similar to Apple's iOS. While Huawei's future is uncertain, its leadership remains committed to ensuring the company's continued success.

One Plus

Net Worth: $1.4 billion USD
Country: China
Founded: December 2013
Annual Sales: 7 million units
Annual Revenue: $1.5 billion USD
Highest Product Price: $2600 USD

In Vietnam, One Plus is recognized as a Chinese brand offering competitively priced products with higher specifications compared to its competitors. While One Plus products may not feature groundbreaking technology, they often emulate similar features from other brands. However, due to their competitive pricing, One Plus remains popular among consumers.

Xiaomi

Net Worth: $46 billion USD
Country: China
Founded: April 2010
Annual Sales: 119 million units
Annual Revenue: $25.4 billion USD
Highest Product Price: $2800 USD

Xiaomi stands out as one of the most disruptive players in the smartphone market, known for its aggressive pricing strategy. While primarily focused on mid-range and budget segments, Xiaomi has recently ventured into the premium market with high-end offerings such as the Mi Mix Alpha priced at $2800 USD.

Oppo

Net Worth: $450 million USD
Country: China
Founded: October 2004
Annual Sales: 29 million units
Annual Revenue: $138 million USD
Highest Product Price: $950 USD

When initially entering the Vietnamese market, Oppo faced significant backlash as one of the few Chinese phone companies at the time. However, globally, Oppo experienced a period of great success with high-demand products and technological breakthroughs. Additionally, Oppo excels in marketing efforts, with Vietnamese singer Sơn Tùng M-TP serving as the brand ambassador.

Vivo

Net Worth: $470 billion USD
Country: China
Founded: 2009
Annual Sales: 49.5 million units
Annual Revenue: $46 million USD
Highest Product Price: $880 USD

Similar to other Chinese phone companies, Vivo utilizes pricing as a strategic advantage, and their approach has been remarkably successful. In recent years, Vivo has achieved stable sales figures and continuously expanded its market presence with a diverse range of products. In Vietnam, Vivo enjoys widespread distribution through various retailers.

Sony

Net Worth: $18 billion USD
Country: Japan
Founded: 2001
Annual Sales: 6.5 million units
Annual Revenue: $77 billion USD
Highest Product Price: $800 USD

Sony has lost its market share in recent years due to its conservative design approach and slow technological advancements. Despite positive changes, Sony has yet to reclaim its former glory. In addition to its phone business, Sony is also a supplier of Sony IMX sensors found in many smartphones, ranging from budget to flagship models. However, Sony's cameras have consistently been a weak point compared to other manufacturers.

Asus

Net Worth: $5.56 billion USD
Country: Taiwan
Founded: 1989
Annual Sales: 32 million units
Annual Revenue: $660 million USD
Highest Product Price: $900 USD

With support from Intel Mobile Chips, Asus experienced a gradual decline, especially with its Zenphone series. However, Asus has since refocused on the gaming phone market, offering high-refresh-rate displays and powerful specifications tailored for gaming and streaming.

In this article, Software Tricks has shared with you the ranking of the world's most renowned phone brands. Have a great day, everyone!

Frequently Asked Questions

What are the key features of Samsung smartphones in 2020?

Samsung smartphones in 2020 are known for their innovative designs and advanced technology, such as the Galaxy Fold. With an impressive annual sales figure exceeding 321 million units, Samsung maintains its position as a leader in the smartphone market.

How does Apple's iOS contribute to its smartphone success?

Apple's iOS is pivotal to its smartphone success, offering a highly optimized user experience with regular updates. This seamless integration within the Apple ecosystem attracts millions of users worldwide, reinforcing Apple's competitive edge in the smartphone industry.

What makes Google Pixel unique among other Android smartphones?

Google Pixel stands out for its pure Android experience and rapid updates, providing users with the latest features and security enhancements. Its camera technology, including advanced algorithms for photography, has set industry benchmarks, making it a popular choice among Android users.

Why has Huawei remained resilient despite facing government restrictions?

Despite facing U.S. government restrictions, Huawei has remained resilient by developing its own operating system and continuing to innovate. The company's commitment to offering competitive products ensures its position in the global smartphone market, despite uncertainties.

What strategies have contributed to Xiaomi's growth in the smartphone market?

Xiaomi's aggressive pricing strategy has significantly contributed to its growth in the smartphone market. By focusing on mid-range and budget segments while also launching premium devices, Xiaomi has captured a diverse customer base, establishing itself as a disruptive force in the industry.

How does Oppo's marketing approach influence its success in Vietnam?

Oppo's marketing strategy, which includes partnering with popular Vietnamese celebrities like Sơn Tùng M-TP, has greatly influenced its success in Vietnam. This strategy has helped the brand establish a strong presence and connect with consumers, driving demand for its products.

What challenges has Sony faced in the smartphone market recently?

Sony has faced challenges in the smartphone market due to a conservative design approach and slow technological advancements. Although it still supplies high-quality sensors for other brands, Sony struggles to regain its former market share and competitiveness.

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