Remember these 3 key features to select genuine Enfamil for your child.

As part of the Mead Johnson brand from the US, with a presence worldwide for over a century, Enfamil is trusted by millions of Vietnamese breastfeeding mothers for their children. Like other popular domestic brands such as Ensure, Vinamilk, and Anlene... Enfamil is not immune to counterfeiting.

What constitutes counterfeit Enfamil?

Counterfeit Enfamil is produced by businesses and individuals inside and outside the country without proper licensing from the authorities. Genuine Enfamil formula always provides essential nutrients to support comprehensive development in babies, including:

• DHA: Essential for the development of sharp eyesight and a perfectly functioning nervous system.
• Choline: Supports brain development, aids in the synthesis of acetylcholine and nerve transmission chemicals crucial for memory and learning abilities later on.
• Calcium: Essential for strong bone and tooth development.
• Iron: Plays a vital role in the formation of red blood cells, aiding in the transport of oxygen to various parts of the body.
• In addition, it contains adequate amounts of B vitamins and other essential minerals to protect the digestive system, boost immunity, and prevent constipation.

Enfamil counterfeit milk is produced from sugar, sweetener, milk powder, and fat emulsifier. It contains many components that may pose health risks to consumers or have no effect on the growth of height, weight, and brain development in children.

3 characteristics help mothers distinguish between fake and genuine Enfamil milk.

To distinguish counterfeit and genuine Enfamil milk, mothers can:

1. Distinguish genuine Enfamil milk through packaging

• Observe the expiration date on the packaging: Genuine Enfamil products all have the production and expiration dates stamped on the packaging. For counterfeit Enfamil milk, the specifications are not stamped but printed conventionally. After a period, these printed specifications may become blurred or show signs of erasure, overlap printing. In such cases, people should disregard those products.

• Enfamil milk boxes imported from the USA to Vietnam will have additional Vietnamese labels. This is also an unmistakable identification point.
• If the packaging is dented, without police tape, or shows signs of prior use, then the milk should not be used.

2. Distinguishing Enfamil milk by color, smell, and smoothness

After opening the box, you can observe:

• The color of counterfeit Enfamil milk is usually lighter or darker than genuine Enfamil.

• When touching the milk with your hand, genuine Enfamil milk will be smooth, not grainy or dry, with a very pleasant, fragrant smell. Conversely, counterfeit Enfamil milk will feel grainy and clump when rubbed with the hand. Additionally, it may emit a slightly sour, intense odor.

3. Distinguishing genuine and counterfeit Enfamil milk by mixing with hot water

A unique feature of genuine Enfamil milk is that when added to hot water, the milk components will clump together and not dissolve in water. Only when you stir with a spoon will the clumped components separate and the milk dissolve. In contrast, counterfeit Enfamil milk dissolves very easily as soon as it is dropped into hot water, sinking to the bottom without clumping like genuine milk.

Here are 3 easy ways for mothers to quickly distinguish between genuine and counterfeit Enfamil milk after purchase.

Expert insights

Every imported foreign milk in Vietnam has an official distributor. Therefore, the best and safest way to choose milk for your child is to buy genuine products. Nowadays, many mothers prefer to buy imported goods from retail stores or individuals selling online. With the trend of preferring foreign goods, many people have fallen into the trap of those who profit from fake or low-quality milk, sold at high prices.

Alongside the booming trend of online selling, if mothers habitually purchase milk online, they should choose companies committed to selling genuine milk from distributors in Vietnam. Additionally, choosing domestic milk, produced in Vietnam, is also a safe solution for health.

When should you use Nan Nga and Nan Viet milk for your child?