Buzz
Speaking of industrial design boredom, perhaps at this current juncture, smartphone design is at the bottom of the Sin wave chart.
1. Reno undergoes a 'reinvention' while still inheriting OPPO's legacy of breakthrough creativity
Speaking of industrial design boredom, perhaps at this current juncture, smartphone design is at the bottom of the Sin wave chart.
For every smartphone product released, regardless of its specifications or design, we can almost be certain that the device will have a glass back, a large front screen with the front camera placed in a notch or a punch hole.
However, amidst the myriad generic designs, Reno from OPPO emerges as an exception. This device has breathed new life into the mobile market, causing every heart to flutter with its novelty and creativity in design, reigniting the desire to own what seemed lost after a long period of customer indifference to the market.
OPPO Reno – unique with its 'shark fin' camera design
OPPO Reno boasts groundbreaking innovations in its camera setup, where the rear camera array plays a role in capturing excellent photos with impressive zoom capabilities, while the front camera setup stands out with its unique sliding mechanism resembling a fan blade. With each smartphone product, OPPO showcases their creativity in their own way, evidenced by models like Find X with its large sliding mechanism revealing a groundbreaking camera array, or F11 Pro which hides the front camera in a small notch right at the edge of the screen, sliding up only when needed. And now, Reno – the phone with a fan-like sliding mechanism, arguably the first of its kind in the world today.
Reno slides unlike any other, but that's what shows OPPO always carries a special creative energy within. Just by holding it, OPPO Reno immediately stands out with its unexpectedly expanding camera setup.
Hiding the front camera helps OPPO, and phone manufacturers in general, solve the puzzle of the space occupied by this hardware component on the front, allowing for maximum expansion of the screen-to-body ratio of display technology. As a result, products with hidden front cameras have ultra-thin bezels, creating impressions not only visually, but also optimizing display capabilities to the fullest.
INNOVATION is embedded in OPPO's DNA from the very beginning
Innovation always flows within OPPO, perhaps serving as a guiding principle that positively influences OPPO's current business results. Reno still shows us an OPPO that breaks through in thinking, daring to create new, rarely tread paths that few phone manufacturers dare to pursue. Saying OPPO sets trends is true, but more accurately, OPPO leads the way in designs that offer the most incredible experiences and emotions for users.
Speaking of evidence, sharing must come with proof, surely each of us has moments of nostalgia when witnessing the groundbreaking rotating camera cluster in OPPO N1 in 2011 and later in OPPO N3 in 2015. The beaten path is perhaps not in OPPO's dictionary; besides cameras, hardware innovations have also contributed to OPPO Find 5 and Find 7 surpassing contemporaries. However, it was perhaps in 2018 that OPPO truly exploded with the launch of Find X, a mystery that left the world stunned, eyes wide open, mouths forming the letter 'O' in boldness regarding the impressive sliding camera mechanism.
OPPO Find X with its unique sliding mechanism rivals Reno
OPPO F11 Pro – OPPO's creativity extends beyond the flagship line
In addition to hardware changes in the camera, OPPO has pioneered the introduction of gradient colors into phone back designs, eradicating monotonous single-color backs. OPPO has experimented with many color schemes on its phones, all featuring subtle yet mesmerizing color shifts that not only exude sophistication but also captivate in an indescribable manner.
Gradient color – mesmerizing color-shifting backs on OPPO phones
Society always needs movement to progress, and so does OPPO. The company has consistently shown the market relentless dynamism, continuously changing mindsets to innovate new things. OPPO always Innovates to aim towards the future and leaves many marks. With Reno on the horizon, OPPO adds more precious fuel to propel further on its own journey of creativity.
