Founder Vũ Ngọc Tâm of Earable Neuroscience underscores the importance of creativity in technology progression.
Perhaps the tech community is no stranger to Earable Neuroscience - a deep tech company providing neuroscientific solutions to enhance daily life through sleep, focus, relaxation, and other neuroscientific abilities.
And undoubtedly, the forefront in leading Earable Neuroscience to become a world-leading technology company in sleep, focus, and relaxation research is Mr. Tâm Vũ (Vũ Ngọc Tâm). Surprisingly, he was a professor at the prestigious Oxford University before becoming an entrepreneur. Mr. Tâm Vũ will serve as a member of the jury for the Better Choice Awards 2023.

Motto: 'There's no best, only good, better, and better products'
In January 2022, Earable made history as the only Vietnamese tech company to win the Global Innovation Award at CES 2023. This marks a significant milestone for Vietnamese technology on the global stage, especially in places like the US and Europe. According to Tâm Vũ, the product has already received orders from 28 countries worldwide despite not being officially launched yet. Tâm Vũ states that this is just the beginning, as once the product hits the market and users start adopting it, its impact will only grow further.

Tâm Vũ also sees COVID-19 as both a challenge and an opportunity. Post-pandemic, the number of people facing sleep and health-related issues has increased significantly. However, Tâm Vũ also emphasizes that Earable Neuroscience will assess markets based on purchasing power, user demand for health enhancement, and user understanding of sleep quality improvement before entering any market.
Tâm Vũ also emphasizes the development motto of himself and Earable Neuroscience: 'We will never have the best product without having a better one. From a user's perspective, I would choose a better product when comparing products. From a business perspective, technological development means there's no best, only good, better, and better.'
Creativity is the core of innovation and development, but it must be within bounds
Early adoption and bringing new healthcare products to users, Tâm Võ stresses the importance of creativity in innovation, technology development, especially in Vietnam. However, he also believes that creativity within bounds, based on genuine new research, is what truly leads to success.
He provides a specific example: 'For instance, initially, we designed a mold for each product shell, costing 2 billion VND and taking 8 weeks to make. However, a designer unexpectedly deviated from the process, making a tweak to optimize, but ultimately, the mold was damaged. So, we incurred the entire cost and had to spend additional time to redo it.'

Besides, he also mentioned no regrets for relinquishing his prestigious professorship at Oxford University to become an entrepreneur and even starting up a healthcare-focused startup. He shared: 'My measure is: the number of people I can make their lives better, by having better health, having a better quality of life.'
Conclusion
As the owner of a technology startup project, Mr. Tam Vu has profound insights into the importance of creativity within bounds, as well as directions for Earable Neuroscience. Joining the Better Choice Awards 2023, he also hopes the award will be an encouragement for continuous innovation, thinking outside the box, aiming for quality, and putting customers/users at the center.
