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Essentially, Rich Pins can be understood as the pins you place on Pinterest to provide additional information. To learn more about Rich Pins in Pinterest Marketing, continue reading this article by Mytour.
1. What are Rich Pins in Pinterest Marketing?
Rich Pins, also known as 'Super Pins' or 'Enhanced Pins', are a new feature on Pinterest introduced for businesses. These pins contain additional shared information and display more details to viewers compared to regular pins.
To use Rich Pins, you need to prepare meta tags, verify Rich Pins, and pin them on Pinterest.
There are 6 different types of Rich Pins on Pinterest, including:
- App Pins: include an Install button that allows pinners to download the app without leaving Pinterest. Currently, App Pins are only compatible with iOS-based apps.
- Movie Pins: These pins are categorized under Film, including ratings, actors, and reviews to help users get an overview of new movies on Pinterest.
- Article Pins: Pinned articles display the title, author, and description, allowing users to glance at the content without visiting the website.
- Product Pins: Feature real-time pricing, availability, and other details such as product addresses.
- Place Pins: Include maps, addresses, and contact numbers of a store, business location.
- Recipe Pins: Include ingredient details, cooking time, and other information to inspire Pinterest users to get cooking.
2. Features of Rich Pins
Here are some standout features of Rich Pins:
- Automatic Updates: Rich pins automatically update information whenever you make changes to your website content, such as product prices, ... these changes will be updated on the pin without manual intervention.
- Additional Information: Rich pins display additional information (such as pinned products showing price, availability) to help users decide whether to visit the store or not. The images and content in the pin increase relevance, which can lead to user engagement.
- Notification of Discounts, Promotions: Whenever there's a discount program of more than 10%, Pinterest automatically sends emails about discounts, promotions to users who pinned your products. All done for free.
How to Create Rich Pins on Pinterest
To create a Rich Pin on Pinterest, follow the steps below:
Step 1: Add metadata to your website content. The most common metadata formats are Open Graph and Schema.org. By adding metadata for various types of pins on your website, the pins will appear based on priority.
The priority levels for Rich Pin data include: app pins => product pins => recipe pins => movie pins => article pins => place pins.
Step 2: Apply Rich Pins.
Follow the steps below to apply metadata for Rich Pins:
- Choose any page on your website where you've added metadata.
- Enter the URL you've chosen into the Pinterest Validator, then click Validate.
- Fix any errors, issues with the metadata.
- After validation, a message will appear on the screen saying your pin has been validated 'Your pin has been validated!'. This means everything pinned is accurate.
- Click on 'Apply now'.
- At this point, a pop-up window will appear on the screen with your website domain and the following tags:
+ HTML Tag (if you're using Open Graph or Schema.org metadata).
+ oEmbed Tag (if you're using oEmbed format).
+ Shopify (if you have a Shopify store).
- Check the tags applied on your website.
- Click on 'Apply now' again.
- Wait for Pinterest verification.
- Once the verification process is complete, your pin is considered a Rich Pin displaying additional information.
This article above from Mytour just introduced you to what Rich Pins are in Pinterest Marketing? How to create Rich Pins? Additionally, readers can refer to some other articles already available on Mytour to learn how to advertise through pins on Pinterest.
