Running out of funds to hire models, a 40-year-old artist transforms into a hot girl in cosplay, unexpectedly gaining fame on social media.

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The decision to don makeup and clothing personally, promoting one's own creations, brought unexpected success to Tsukigi Kousuke.

Japan has long been known as the birthplace of unique tricks and innovations. They have come up with many genuinely effective ideas with high practicality, although some products may seem bizarre. Occasionally, they also generate quirky and peculiar concepts that no one understands why, yet no one cares as long as it has brilliantly succeeded and gained recognition from many.

In July of last year, artist Tsukigi Kousuke sparked a social media frenzy with an unimaginable story. Being a creative person, this artist painted a picture and put it on a shirt. Unfortunately, Kousuke couldn't afford to hire a model due to the high cost.

Unable to find a solution, the artist decided to wear makeup and the shirt personally, promoting the product on social media. He candidly admitted being a 40-year-old man self-advertising his own shirt design. Surprisingly, this unconventional approach created a massive hit on social media.

Thanks to impressive makeup skills and photography, the image was widely shared. Tsukigi Kousuke's shirt design not only gained attention but the manga artist himself became a sensation. As of now, this picture has garnered over 12 thousand likes, something its owner certainly did not expect.

Most comments express a mix of admiration and bewilderment because, at a glance, Kousuke doesn't look like a middle-aged uncle at all. Instead, he appears as a cute model with gracefully long legs, taking selfies. In the comments section, there's a lot of praise, along with some people showing a puzzled attitude.

Following this unexpected success, Tsukigi Kousuke became a social media sensation. In addition to sharing drawings from manga and showcasing his new fashion products, the manga artist occasionally takes selfies and posts them online. While unable to reach the record of the first image, these photos also attract thousands of likes and a significant number of followers for Tsukigi Kousuke. It goes to show that success sometimes comes from the most unexpected things.

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Frequently Asked Questions

What unconventional marketing strategy did Tsukigi Kousuke use to promote his shirt design?

Tsukigi Kousuke adopted a unique marketing strategy by personally wearing his shirt design and applying impressive makeup to promote it on social media. This approach allowed him to showcase his creations without needing a professional model, leading to unexpected popularity and engagement online.

How did Tsukigi Kousuke's social media presence influence his career as an artist?

Tsukigi Kousuke's social media presence significantly boosted his career by turning him into a sensation. His creative self-promotion and engaging content attracted thousands of likes and followers, elevating his visibility and establishing him as a notable figure in the fashion and art community.

What was the initial reaction to Tsukigi Kousuke's self-advertisement on social media?

The initial reaction to Tsukigi Kousuke's self-advertisement was a mix of admiration and bewilderment. Many users were surprised by his transformation through makeup and praised his creativity, while some expressed confusion about his unconventional approach to marketing, highlighting the varied responses he received.