Running TikTok Ads Effectively: Optimize Your Costs

Implementing TikTok advertising has become an effective method to reach young and diverse target audiences. However, to truly achieve good results and optimize costs, you need to adhere to specific principles and strategies. In this article, Mytour will guide you on how to run Video ads on TikTok in the smartest and most effective way.

What are TikTok Ads?

TikTok Ads are short video ads, often musical or entertaining, typically lasting from 3 to 15 seconds. They are an effective way to reach a large and diverse audience, suitable for various industries including fashion, beauty, and many others.

The TikTok platform encourages user creativity, creating an excellent opportunity for advertising development and innovation. With a focus on young audiences, running TikTok ads is an effective method to promote products and services, attracting and connecting with new customers.

Why You Should Advertise on TikTok?

Why You Should Choose TikTok Video Ads for Your Campaigns

TikTok is proving its strong appeal in Vietnam, ranking third in downloads on both iOS and Android platforms. With 12 million monthly users, this platform has attracted primarily a young audience within just a year of its launch.

On TikTok, users have space to showcase their creativity with various content types. This also applies to running video ads on the platform. For businesses targeting young audiences, TikTok provides an excellent opportunity to create creative, impactful advertising content that stimulates trends.

Running effective TikTok ads often involves short videos ranging from 3 to 15 seconds, with captivating and impressive ideas. This helps create trends that spread easily and have a significant impact on users. With a large user base, many brands have the potential for widespread development, especially in fashion, travel, beauty, etc.

Popular Types of TikTok Video Ads Today

Various and Creative Ways to Run Effective TikTok Ads Today

Brand Takeover Ads: These ads appear as soon as users open the TikTok app and last for 5 seconds. When users click on the ad, they are directed to the brand's homepage or can participate in hashtag challenges, promoting user engagement and trend creation.

In-feed Video Ads: These TikTok ads appear in users' 'For You' feed, similar to Instagram Stories. They take up the entire screen and allow users to skip if desired. These ads can contain buttons leading to the brand's website or app download page.

Branded Hashtag Challenges: This is an effective way to run TikTok ads by creating trends with an attached hashtag theme. Anyone can use this feature to create new trends without incurring costs.

Branded Lenses: These TikTok ads work similarly to playful effects on Snapchat and Instagram Stories. These effects appear in the 'hot' or 'trending' section for the first 5 days and can last up to 10 days, promoting two-way interaction between users and brands.

Comprehensive Guide from A to Z on Running TikTok Ads

Benefits of Advertising on TikTok for Businesses

Create a TikTok Advertising Account

Creating an advertising account on TikTok is a crucial step to execute effective TikTok ad campaigns on this platform. There are 2 methods you can consider:

Method 1: For Agency Accounts

If you represent an advertising agency or work through a TikTok representative, the process of creating a TikTok Ads account will follow these steps:

Step 1: Register for a TikTok advertising account through the TikTok representative company in Vietnam.

Step 2: The representative company will review and provide registration information for you.

Step 3: Once the information is confirmed, you can create an advertising account and deposit money into the account to start running TikTok video ads.

Method 2: For Personal Accounts

If you want to create a TikTok advertising account as an individual, you can follow these instructions:

Step 1: Visit the TikTok advertising account registration page https://ads.tiktok.com/. In the 'where is your company based out of' section, choose India instead of Vietnam to successfully register for TikTok advertising.

Step 2: Fill in all the required information as requested by TikTok.

Step 3: Check your email to receive the confirmation code.

Step 4: Enter the confirmation code in the blank space and set the appropriate time zone for the country where you want to run TikTok video ads.

Step 5: After successfully creating your TikTok Ads account, you can log in. Then proceed with the next steps to run ads.

Choose advertising goals 

When initiating TikTok advertising campaigns, selecting the right advertising objectives is crucial to your strategy. Currently, TikTok offers three main advertising objectives:

• Traffic: This objective optimizes campaigns to drive maximum traffic to your website or content.
• App Install: This objective aims to achieve higher app installations, especially when you aim to increase app downloads.
• Conversions: The goal here is to convert interested individuals into actual customers who are ready to purchase your products or services.

Naming and Budgeting for Campaigns

According to TikTok advertising guidelines, naming your advertising campaign is a crucial part of the preparation process. The campaign name should be attractive, compelling, and convey the complete message. Avoid overly long names (exceeding 510 characters), which may violate policies or cause viewer discomfort.

In addition to naming, you also need to determine the budget for your campaign. Typically, TikTok budgets are calculated in Indian Rupees (INR). The exchange rate is approximately 1 INR = 320 Vietnamese Dong. This means the minimum budget for an initial advertising campaign is 50,000 INR, equivalent to about 16,000,000 Vietnamese Dong. To run TikTok ads effectively, it's essential to set a reasonable budget for your campaign.

Choosing Ad Placement

When you want to run TikTok ads, there are multiple options for ad placement on the platform. You can choose to display ads exclusively on TikTok or expand the display scope by connecting with platforms related to TikTok, such as BuzzVideo, TopBuzz, NewsRepublic, and Babe. Choosing the appropriate ad placement according to your goals and audience will optimize ad performance.

Setting Up TikTok Ads

When setting up TikTok ads, there are two critical factors to consider:

• URL (Link): This is the link that viewers will be directed to when they click on your ad. Ensure that the link leads to the correct page or content you want them to access.
• Conversion Name: To track ad performance, users need to set up the TikTok pixel code on their app. Then, install this code on the URL you are using in the ad. This helps you accurately track interaction and conversion from the ad campaign.

Creating a Pixel on TikTok

Running effective TikTok video ads requires setting up a Pixel on TikTok. You can follow these steps: Access the 'Library' section in your TikTok ad account. Choose 'Manage' for website pixel. Follow the specific instructions provided there. Finally, complete the TikTok pixel setup process.

Selecting Target Audience

Similar to many other social media platforms, TikTok offers businesses the ability to select their target audience. The selection is based on various factors such as gender, age, geographic location, interests, and consumer behavior. Depending on your product and business goals, identifying the appropriate target audience is crucial. It ensures that your TikTok advertising strategy achieves the best results.

Setting Budget for Groups and Scheduling Ads

Once you have set the budget for the entire campaign, the next step is to determine the budget and schedule for each ad group.

Budget: There are two budget options for businesses when running TikTok ads:

• Daily Budget: For example, if you set a budget of 500,000 VND and choose 'Daily', TikTok will spend the entire amount in one day.
• Lifetime Budget: If you set 500,000 VND and choose 'Lifetime', TikTok will allocate 100,000 VND per day throughout the advertising period.

Advertising Schedule: Choose the start and end times for your TikTok advertising campaign. You can schedule Tiktok video ad campaigns in various ways on the platform, including:

• Dayparting: Allows you to choose specific times of the day to display ads.
• All Day: TikTok displays your ads all day long.
• Specific Time: If you choose 'Select Specific Time', ads will be displayed during the time slots you've set. For example, display ads from 8:00 PM to 9:00 PM on Sundays.

Bidding, optimizing Tiktok Ads

Here are the suggested options for you to bid and optimize when running effective TikTok advertising:

• Optimization Goal: Choose 'Conversion' to ensure you achieve the highest conversion performance in your advertising campaign.
• Smart Optimization: If you're just starting out and don't have much experience with TikTok advertising, choose this option for TikTok to automatically optimize your campaign.
• Bid: Set the desired bid price to compete when displaying ads.
• Delivery Type: Choose 'Accelerated' when you want to run TikTok ads quickly. Or, if you want normal delivery speed, choose 'Standard.'

Setting up display ads

To effectively run TikTok ads, you need to set up the display of video ads appropriately. Here's a guide to create display ads on TikTok for your reference:

• Choose cover image for TikTok Ads video: Select the most impressive image. Depending on the video duration, you can choose up to 8 images to use as cover images for TikTok ads.
• Preview ads: Before officially launching, click on the 'Preview' option. This helps check if there are any errors in the ad.
• Enter ad text: The text will be displayed on your ad. The length should be between 12 and 100 characters. Note that for TikTok advertising, text cannot use stickers, emojis, or hashtags (#).

• Choose Aspect Ratio: You can select a suitable aspect ratio such as 9:16, 1:1, or 16:9.
• Resolution: Images should have a minimum resolution of 720x1280px, 640x640px, or 1280x720px.
• File Type: Acceptable file formats include .mp4, .mov, .mpeg, .3gp, .avi.
• Bitrate: Bitrate should be at least 16.516kb/s.
• Video Duration: Videos should have a duration of 5 to 60 seconds.
• File Size: File size should not exceed 500MB.
• Call To Action: Choose a call to action appropriate for your product or service.

After completion, click 'Submit' for TikTok to review your ad. You have finished setting up the video display and can start running TikTok ads.

Notes on running Tiktok video ads

When running Tiktok ads, there are some important points to note to ensure your advertising campaign is effective and achieves the desired results. Here are some important notes:

Research TikTok's content guidelines and advertising policies

Before starting advertising campaigns on Tiktok, researching TikTok's video content guidelines and platform policies is an important step. TikTok's content policies differ from other social networks. It's important to take the time to understand what content is prohibited or restricted on TikTok before running ads on Tiktok.

Explore suitable industries and products for selling on TikTok

Before starting business on TikTok, researching suitable industries and products is an important step. While some industries like fashion and home goods have been widely advertised on TikTok, some types of products are restricted. To ensure effectiveness when running TikTok ads, you should thoroughly research the items and industries before deciding to sell products on TikTok.

Create fresh, unique advertising content

Experiment and create new, unique content on TikTok. On TikTok, content plays an extremely important role, and the platform always prioritizes creative users. Running effective TikTok ads also requires your videos to be engaging enough to attract and retain viewers. Take the time to create unique content as it will be the deciding factor in the attractiveness and effectiveness of your ads.

Prepare Landing Page Before Advertising

Before initiating TikTok ads, ensure you've prepared a Landing Page or destination page. Even if your ad content is compelling, without a Landing Page to lead users to make purchases, the campaign's performance may decline.

Effective Tips for Running Tiktok Ads

Here are some effective tips for running TikTok ads that you can consider:

Collaborate with Influencers for Widespread Promotion:

Partnering with influencers on TikTok can make your brand stand out. It's a way for businesses to leverage TikTok's rapid growth and connect with users effectively. This is particularly beneficial for new brands.

Create Your Own Channel and Post Regularly:

On TikTok, users often don't come to shop. They come for entertainment or learning. Create a personal account and produce interactive content. For this TikTok advertising method to be effective, you need perseverance. Aim to post at least three videos every day, including at least one related to your product or service.

Share Content on Other Social Media Platforms:

Share your content or campaigns on other social media platforms such as Facebook, Instagram, or YouTube. This helps expand your reach because TikTok typically caters to a younger demographic, while other social media platforms have a diverse user base.

Create New Trends:

Creating new trends on TikTok is also an effective method for running TikTok ads. Trends often have a significant influence and can attract more attention. Be creative and promote new trends, integrating your product or brand into them.

Conclusion

In summary, TikTok is not just an opportunity for businesses to reach a younger audience but also a way to showcase creativity and make an impact for the brand. With careful planning and adherence to principles on this platform, you can execute TikTok advertising effectively with optimal costs. Best of luck!

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