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Samsung is realizing its vision of the '8K era' not only by improving the display quality of TVs but also by building an 8K ecosystem.
1. Samsung aims to popularize 8K TVs
Samsung is realizing its vision of the '8K era' not only by improving the display quality of TVs but also by building an 8K ecosystem.
8K TVs can display up to 33 million pixels, four times higher than 4K models, resulting in clearer image quality. However, many still consider such high resolution unnecessary at present, given the limited availability of 8K content. Additionally, 8K TVs tend to be more expensive.
As one of the pioneers in the field of 8K TVs, Samsung continues to strive for solutions to make its flagship TV line more accessible to a wider audience.
In the past, when the first 4K TVs were introduced, Samsung faced similar reactions from the public. However, nowadays, 4K TVs have become widely popular worldwide. According to statistics from Statista, in 2019, 108 million UHD high-resolution TVs were sold globally, accounting for over half of the market share.
The emergence of QLED 8K TVs has sparked considerable debate about feasibility.
The tech giant from South Korea not only addresses the 8K TV puzzle but also envisions an ecosystem. First and foremost is the content issue. The Quantum 8K processor will know exactly what needs to be done and automatically adapt to provide viewers with the best image suitable for environmental conditions. In other words, regardless of any content or format, the smart AI-powered system with deep learning capabilities and neural networks will help upgrade each pixel to the 8K standard, delivering detailed, sharp images, and reducing noise on each pixel.
The technology upgrades images to the 8K standard using artificial intelligence to analyze content details frame by frame, from color, database to light and contrast. If the source content is lower quality than 8K, AI automatically optimizes the image for sharp 8K frames. Therefore, regardless of the video source, users don't need to worry about whether they can watch it in 8K quality or not.
In addition, Samsung continuously upgrades its content app store. Apart from popular apps worldwide like Netflix, Amazon Prime, or YouTube, users also have more Vietnamese options such as VieON, Galaxy Play, FPT Play, MyTV, POPS Kids... and receive updates on new movies and TV shows with increasingly high image quality.
Watching high-quality 8K content becomes easier thanks to Samsung's AI Upscaling intelligence.
Samsung also supports customers in creating high-quality 8K videos using their phones. The flagship Galaxy S20 enhances the existing camera sensor to shoot 8K videos at 24 frames per second. Samsung offers efficient video recording capabilities in the new H.265 format - which provides compression without compromising quality.
According to Samsung representatives, the widespread adoption of 8K displays serves as a foundation for developing other 8K-supporting products and driving the audiovisual industry towards new standards.
Samsung QLED 8K is not just a stunning TV display but also features a 99% borderless infinity screen and upgraded sound. The product utilizes Object Tracking Sound Plus (OTS+) technology with 8 speakers and automatic dialogue enhancement (AVA).
8K is gradually asserting itself as the global image quality standard in the near future.
'Sometimes, tackling a challenging technological problem may not appeal to everyone, but Samsung has always been a pioneering brand in turning the impossible into possible, as the company's motto has always been,' affirmed a Samsung representative.
