Buzz
A South Korean company is getting ready to introduce a new lineup of TVs, with a focus on 3D audio technology.
1. Samsung's 2020 TV lineup will emphasize 3D sound technology.
A South Korean company is preparing to introduce a new lineup of TVs, emphasizing 3D audio technology.
The new TV series will prioritize audio quality to create an immersive 3D sound experience surpassing current TV models. Industry sources suggest that Samsung has developed a system combining Samsung TVs and Samsung Soundbars to provide a role-playing experience, helping viewers imagine themselves in the scene being shown.
To enhance TV sound quality, most people opt for separate audio systems rather than built-in speakers.
The company has registered trademarks such as ‘Samsung Symphony', ‘Q-Symphony', and ‘Samsung Q-Symphony'. The official name of the new TV line is still unclear, but it could be ‘Samsung TV Symphony'. So far, audio from TVs and Samsung Soundbars typically operate independently; this is the first time we're hearing of a system that combines both to create a unified experience.
Usually, if the soundbar is active, the TV will automatically mute its sound. Both will never produce sound simultaneously due to some technical limitations. With Samsung's TV Symphony, there will be two speakers handling two separate sound ranges, combined with sound from the soundbar. Samsung aims to recreate the closest sound space to the source, striving to overcome technical challenges to commercialize this technology.
Samsung will introduce new 3D audio technology on its 2020 TVs
They plan to create a sound system consisting of one speaker for the bass range, one for the mid-range, and one for the high range. Essentially, the system will assign the TV speaker to emit mid-range sound while the Soundbar will handle the remaining two sound ranges. The TV will have AI to analyze the displayed images to predict the sound direction, then adjust the operation of the speakers in the system accordingly. This is a technology developed by their sound research department to meet the demand for improved TV sound quality.
Upon announcing the new TV line, the company will invest heavily in marketing. It is known that Samsung wants to instill in customers' minds that premium TVs must have corresponding premium sound quality. This technology may be deployed on flagship 8K TV models first.
(Source: vnreview.vn)
